Award Winners

EURO EFFIES / EACA Euro Effies organized by European Association of Communications Agencies

  • 152 boulevard Brand Whitlock
  • Bruxelles, 1200, Belgium
  • Phone: 02 740 0712
  • Fax: 02 740 0717
  • Discipline: Advertising / Full Service / Integrated
  • Award Type: Effectiveness Award
The EACA EURO EFFIES are the Gold Standard in Commercial Communications Effectiveness Awards. They reward not just traditional advertising but campaigns from any discipline which have achieved proven effectiveness in two or more European markets. The Euro Effies programme supports and promotes the role of commercial communications as an effective and efficient use of marketing resources. Introduced in 1996 to reward advertising that builds brands across borders, the Euro Effies were the first pan-European advertising awards to be judged on the basis of effectiveness. The EFFIE award, introduced in 1968 by the New York American Marketing Association and now celebrated in 30 countries, is the symbol of proven advertising effectiveness and a tribute to the client & agency partnership. The goal of marketing communications is to help marketers achieve their marketing objectives. The philosophy behind the EACA Euro Effies is that commercial communications should be recognised for their ability to help achieve those objectives and for their important role in marketing. The EFFIE programme supports and promotes the role of advertising as an effective and efficient use of marketing resources. To be considered for a Euro Effie, campaigns must offer proof of having met or exceeded clearly stated objectives. Judging procedures are primarily based on objective evidence of performance against goals.
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Youth Smoking Prevention - "Rodrigo 15" - TBWA\LONDON

Title "Rodrigo 15"
Campaign MTV Youth Smoking Prevention Campaign - Philip Morris JT International
Advertiser Philip Morris International & JT International
Brand Youth Smoking Prevention
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Business SectorSubscribers Only
Media Type Television
Length30 seconds
Creative Group Head A..m Subscribers Only
Account Director M...a Br....ic Subscribers Only
Account Director Jo Amery
Advertising Manager D...d Subscribers Only
Advertising Manager ..n Subscribers Only
Advertising Manager Mr. Dhamey Norgay
Advertising Manager A..m Br......own Subscribers Only
Advertising Manager Kr......yev Subscribers Only
Advertising Manager Mr. Quentin Browell
Director of Strategic Consultancy C...s B...r Subscribers Only
Managing Director, International D..k Subscribers Only
Managing Director, International (OMD) Mr. Dan Reaume
Senior VP ? Corporate Affairs D...d Subscribers Only
Vice President of Public Affairs & Communications ..n Subscribers Only
Manager, Public Affairs Mr. Dhamey Norgay
VP, Corporate Affairs A..m Br......own Subscribers Only
Director, Corporate Affairs Kr......yev Subscribers Only
VP, Issues Management,Corporate Affairs Mr. Quentin Browell