Award Winners

EURO EFFIES / EACA Euro Effies organized by European Association of Communications Agencies

  • 152 boulevard Brand Whitlock
  • Bruxelles, 1200, Belgium
  • Phone: 02 740 0712
  • Fax: 02 740 0717
  • Discipline: Advertising / Full Service / Integrated
  • Award Type: Effectiveness Award
The EACA EURO EFFIES are the Gold Standard in Commercial Communications Effectiveness Awards. They reward not just traditional advertising but campaigns from any discipline which have achieved proven effectiveness in two or more European markets. The Euro Effies programme supports and promotes the role of commercial communications as an effective and efficient use of marketing resources. Introduced in 1996 to reward advertising that builds brands across borders, the Euro Effies were the first pan-European advertising awards to be judged on the basis of effectiveness. The EFFIE award, introduced in 1968 by the New York American Marketing Association and now celebrated in 30 countries, is the symbol of proven advertising effectiveness and a tribute to the client & agency partnership. The goal of marketing communications is to help marketers achieve their marketing objectives. The philosophy behind the EACA Euro Effies is that commercial communications should be recognised for their ability to help achieve those objectives and for their important role in marketing. The EFFIE programme supports and promotes the role of advertising as an effective and efficient use of marketing resources. To be considered for a Euro Effie, campaigns must offer proof of having met or exceeded clearly stated objectives. Judging procedures are primarily based on objective evidence of performance against goals.
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EURO EFFIES 2004


Evian - "Water Boy" - BETC Paris

Title "Water Boy"
Agency BETC Paris
Production Company Capitaine Plouf
Campaign We Will Rock You - Evian
Advertiser SAEME
Brand Evian
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Date of First Broadcast/PublicationSubscribers Only
Business SectorSubscribers Only
LanguageEnglish
ProblemSubscribers Only
Problem (original language) Subscribers Only
StorySubscribers Only
Story (original language)Subscribers Only
PhilosophySubscribers Only
Philosophy (original language)Subscribers Only
ResultSubscribers Only
TaglineSubscribers Only
Media Type Television
Length160 seconds
MarketSubscribers Only
SoundtrackSubscribers Only
Production Company W..z Pr......ons Subscribers Only
Production Company Q..d Pr......ons Subscribers Only
Production Company Universal Music
Animation In.....le Subscribers Only
Music Q...n Subscribers Only
Music Publisher EMI Records
Creative Director R..mi B....et Subscribers Only
Creative Director F....ce Br....li Subscribers Only
Art Director Ms. Sophie Deiss
Art Director Jea........ophe S...el Subscribers Only
Art Supervisor F....ce Br....li Subscribers Only
Art Supervisor Mr. Christophe Caurret
Copywriter S...ie D...s Subscribers Only
Copywriter Jea........ophe S...el Subscribers Only
Director Soandsau
Director S...ie D...s Subscribers Only
Director Jea........ophe S...el Subscribers Only
Agency Producer Mr. Fabrice Brovelli
Account Supervisor Me....es E..a Subscribers Only
Account Supervisor Ma....le Du....et Subscribers Only
Account Supervisor Mrs. Corinne Pérez
Advertising Manager P....ck B....rd Subscribers Only
Advertising Manager N....ha .e B....nd Subscribers Only