Award Winners

EURO EFFIES / EACA Euro Effies organized by European Association of Communications Agencies

  • 152 boulevard Brand Whitlock
  • Bruxelles, 1200, Belgium
  • Phone: 02 740 0712
  • Fax: 02 740 0717
  • Discipline: Advertising / Full Service / Integrated
  • Award Type: Effectiveness Award
The EACA EURO EFFIES are the Gold Standard in Commercial Communications Effectiveness Awards. They reward not just traditional advertising but campaigns from any discipline which have achieved proven effectiveness in two or more European markets. The Euro Effies programme supports and promotes the role of commercial communications as an effective and efficient use of marketing resources. Introduced in 1996 to reward advertising that builds brands across borders, the Euro Effies were the first pan-European advertising awards to be judged on the basis of effectiveness. The EFFIE award, introduced in 1968 by the New York American Marketing Association and now celebrated in 30 countries, is the symbol of proven advertising effectiveness and a tribute to the client & agency partnership. The goal of marketing communications is to help marketers achieve their marketing objectives. The philosophy behind the EACA Euro Effies is that commercial communications should be recognised for their ability to help achieve those objectives and for their important role in marketing. The EFFIE programme supports and promotes the role of advertising as an effective and efficient use of marketing resources. To be considered for a Euro Effie, campaigns must offer proof of having met or exceeded clearly stated objectives. Judging procedures are primarily based on objective evidence of performance against goals.
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EURO EFFIES 2004


Coca-Cola - "Asparagus" - McCann Erickson

Title "Asparagus"
Title (original language) "Esparrago"
Agency McCann Erickson
Campaign CHIHUAHUA - Coca cola
Advertiser Coca-Cola Company
Brand Coca-Cola
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Business SectorSubscribers Only
LanguageEspañol
ProblemSubscribers Only
StorySubscribers Only
PhilosophySubscribers Only
ResultSubscribers Only
Media Type Television & Cinema
Length20 seconds
MarketSubscribers Only
Creative Director S..o Gar.......jada Subscribers Only
Copywriter I...a S....ez Subscribers Only
Account Executive Ms. Silvia Linde
Account Manager Cr....na De.....ar Subscribers Only
Advertising Manager M...el A...yo Subscribers Only
Advertising Manager Mr. Felix Muñoz
Advertising Manager C...en L....zo Subscribers Only
General Manager G....lo San......aiz Subscribers Only
Creative General Manager Mr. Nicolás Hollander
Marketing Manager Iberia Division M...el A...yo Subscribers Only
Communication Manager F...x M...oz Subscribers Only