Award Winners

EURO EFFIES / EACA Euro Effies organized by European Association of Communications Agencies

  • 152 boulevard Brand Whitlock
  • Bruxelles, 1200, Belgium
  • Phone: 02 740 0712
  • Fax: 02 740 0717
  • Discipline: Advertising / Full Service / Integrated
  • Award Type: Effectiveness Award
The EACA EURO EFFIES are the Gold Standard in Commercial Communications Effectiveness Awards. They reward not just traditional advertising but campaigns from any discipline which have achieved proven effectiveness in two or more European markets. The Euro Effies programme supports and promotes the role of commercial communications as an effective and efficient use of marketing resources. Introduced in 1996 to reward advertising that builds brands across borders, the Euro Effies were the first pan-European advertising awards to be judged on the basis of effectiveness. The EFFIE award, introduced in 1968 by the New York American Marketing Association and now celebrated in 30 countries, is the symbol of proven advertising effectiveness and a tribute to the client & agency partnership. The goal of marketing communications is to help marketers achieve their marketing objectives. The philosophy behind the EACA Euro Effies is that commercial communications should be recognised for their ability to help achieve those objectives and for their important role in marketing. The EFFIE programme supports and promotes the role of advertising as an effective and efficient use of marketing resources. To be considered for a Euro Effie, campaigns must offer proof of having met or exceeded clearly stated objectives. Judging procedures are primarily based on objective evidence of performance against goals.
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EURO EFFIES 2004


Toyota - "Intelligent Life" - Saatchi & Saatchi Duke

Title "Intelligent Life"
Agency Saatchi & Saatchi Duke
Campaign Yaris. "Intelligent Life" - Toyota
Advertiser Toyota Motor Corporation
Brand Toyota
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Date of First Broadcast/PublicationSubscribers Only
ProductSubscribers Only
Business SectorSubscribers Only
ProblemSubscribers Only
StorySubscribers Only
PhilosophySubscribers Only
ResultSubscribers Only
TaglineSubscribers Only
Media Type Television & Cinema
Length45 seconds
MarketSubscribers Only
Production Company P...n S...il Subscribers Only
Creative Director J..n P....nt Subscribers Only
Art Director Mr. Benoit Raynert
Copywriter Jea.......ois F....on Subscribers Only
Director P..l S...et Subscribers Only
Account Manager Mr. Franck Vinchon