Award Winners

EURO EFFIES / EACA Euro Effies organized by European Association of Communications Agencies

  • 152 boulevard Brand Whitlock
  • Bruxelles, 1200, Belgium
  • Phone: 02 740 0712
  • Fax: 02 740 0717
  • Discipline: Advertising / Full Service / Integrated
  • Award Type: Effectiveness Award
The EACA EURO EFFIES are the Gold Standard in Commercial Communications Effectiveness Awards. They reward not just traditional advertising but campaigns from any discipline which have achieved proven effectiveness in two or more European markets. The Euro Effies programme supports and promotes the role of commercial communications as an effective and efficient use of marketing resources. Introduced in 1996 to reward advertising that builds brands across borders, the Euro Effies were the first pan-European advertising awards to be judged on the basis of effectiveness. The EFFIE award, introduced in 1968 by the New York American Marketing Association and now celebrated in 30 countries, is the symbol of proven advertising effectiveness and a tribute to the client & agency partnership. The goal of marketing communications is to help marketers achieve their marketing objectives. The philosophy behind the EACA Euro Effies is that commercial communications should be recognised for their ability to help achieve those objectives and for their important role in marketing. The EFFIE programme supports and promotes the role of advertising as an effective and efficient use of marketing resources. To be considered for a Euro Effie, campaigns must offer proof of having met or exceeded clearly stated objectives. Judging procedures are primarily based on objective evidence of performance against goals.
Go back to list of all award shows

EURO EFFIES 2004


  • THE WINNERS
Finalist
Title:100% Flexible
Brand:Opel
Agency: McCann-Erickson Brand Communications Agency GmbH
Category:
  • Automotive: Brand Launch
Finalist
Title:Teaser Gymnast
Brand:Opel
Agency: McCann-Erickson Brand Communications Agency GmbH
Category:
  • Automotive: Brand Launch
Finalist
Title:Gymnast
Brand:Opel
Agency: McCann-Erickson Brand Communications Agency GmbH
Category:
  • Automotive: Brand Launch
Finalist
Title:Teaser Wall-Giraffe
Brand:Opel
Agency: McCann-Erickson Brand Communications Agency GmbH
Category:
  • Automotive: Brand Launch
Finalist
Title:Giraffe
Brand:Opel
Agency: McCann-Erickson Brand Communications Agency GmbH
Category:
  • Automotive: Brand Launch
Finalist
Title:Teaser Robot
Brand:Opel
Agency: McCann-Erickson Brand Communications Agency GmbH
Category:
  • Automotive: Brand Launch
Finalist
Title:Robot
Brand:Opel
Agency: McCann-Erickson Brand Communications Agency GmbH
Category:
  • Automotive: Brand Launch
Finalist
Title:Robot
Brand:Opel
Agency: McCann-Erickson Brand Communications Agency GmbH
Category:
  • Automotive: Brand Launch
Finalist
Title:Asparagus
Brand:Coca-Cola
Agency: McCann Erickson
Category:
  • FMCG Food & Non-alcoholic Beverages: Brand Revitalisation
Finalist
Title:Metro animated
Brand:Coca-Cola
Agency: McCann Erickson
Category:
  • FMCG Food & Non-alcoholic Beverages: Brand Revitalisation
Finalist
Title:Metro
Brand:Coca-Cola
Agency: McCann Erickson
Category:
  • FMCG Food & Non-alcoholic Beverages: Brand Revitalisation
Finalist
Title:Dancing lady
Brand:Coca-Cola
Agency: McCann Erickson
Category:
  • FMCG Food & Non-alcoholic Beverages: Brand Revitalisation
Finalist
Title:Subway car
Brand:Coca-Cola
Agency: McCann Erickson
Category:
  • FMCG Food & Non-alcoholic Beverages: Brand Revitalisation
Finalist
Title:Chihuahua
Brand:Coca-Cola
Agency: McCann Erickson
Category:
  • FMCG Food & Non-alcoholic Beverages: Brand Revitalisation
Finalist
Title:Bar Tray
Brand:Bacardi Carta Blanca rum
Agency: McCann London
Category:
  • Alcohol: Brand Revitalisation
Finalist
Title:Strong Arm
Brand:Bacardi
Agency: McCann London
Category:
  • Alcohol: Brand Revitalisation
Finalist
Title:Quick Pour
Brand:Bacardi
Agency: McCann London
Category:
  • Alcohol: Brand Revitalisation
Finalist
Title:Party
Brand:Bacardi
Agency: McCann London
Category:
  • Alcohol: Brand Revitalisation
Finalist
Title:Singer
Brand:Acuvue
Agency: McCann London
Category:
  • Pharma/Healthcare
Finalist
Title:Colors
Brand:Acuvue
Agency: McCann London
Category:
  • Pharma/Healthcare
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