Award Winners

EURO EFFIES / EACA Euro Effies organized by European Association of Communications Agencies

  • 152 boulevard Brand Whitlock
  • Bruxelles, 1200, Belgium
  • Phone: 02 740 0712
  • Fax: 02 740 0717
  • Discipline: Advertising / Full Service / Integrated
  • Award Type: Effectiveness Award
The EACA EURO EFFIES are the Gold Standard in Commercial Communications Effectiveness Awards. They reward not just traditional advertising but campaigns from any discipline which have achieved proven effectiveness in two or more European markets. The Euro Effies programme supports and promotes the role of commercial communications as an effective and efficient use of marketing resources. Introduced in 1996 to reward advertising that builds brands across borders, the Euro Effies were the first pan-European advertising awards to be judged on the basis of effectiveness. The EFFIE award, introduced in 1968 by the New York American Marketing Association and now celebrated in 30 countries, is the symbol of proven advertising effectiveness and a tribute to the client & agency partnership. The goal of marketing communications is to help marketers achieve their marketing objectives. The philosophy behind the EACA Euro Effies is that commercial communications should be recognised for their ability to help achieve those objectives and for their important role in marketing. The EFFIE programme supports and promotes the role of advertising as an effective and efficient use of marketing resources. To be considered for a Euro Effie, campaigns must offer proof of having met or exceeded clearly stated objectives. Judging procedures are primarily based on objective evidence of performance against goals.
Go back to list of all award shows

EURO EFFIES 2004


  • THE WINNERS
Gold
Title:Quick One
Brand:Daz
Agency: Leo Burnett United Kingdom/London
Category:
  • Brand Revitalisation
  • Household
Gold
Title:The Dazzles - 'Best Soap'
Brand:Daz
Agency: Leo Burnett United Kingdom/London
Category:
  • Brand Revitalisation
  • Household
Gold
Title:Surprise Prescription
Brand:Daz
Agency: Leo Burnett United Kingdom/London
Category:
  • Brand Revitalisation
  • Household
Gold
Title:Uneasy Money
Brand:Daz
Agency: Leo Burnett United Kingdom/London
Category:
  • Brand Revitalisation
  • Household
Gold
Title:Dinners on Me
Brand:Daz
Agency: Leo Burnett United Kingdom/London
Category:
  • Brand Revitalisation
  • Household
Gold
Title:Scent of a Bloke
Brand:Daz
Agency: Leo Burnett United Kingdom/London
Category:
  • Brand Revitalisation
  • Household
Gold
Title:Citrus Blast 'Bung.'
Brand:Daz
Agency: Leo Burnett United Kingdom/London
Category:
  • Brand Revitalisation
  • Household
Gold
Title:Dinners on Me
Brand:Daz
Agency: Leo Burnett United Kingdom/London
Category:
  • Brand Revitalisation
  • Household
Gold
Title:The Dazzles - 'Guaranteed to clean up at this years awards'
Brand:Daz
Agency: Leo Burnett United Kingdom/London
Category:
  • Brand Revitalisation
  • Household
Gold
Title:The Dazzles -'White Wash!'
Brand:Daz
Agency: Leo Burnett United Kingdom/London
Category:
  • Brand Revitalisation
  • Household
Gold
Title:The Dazzles - 'Dirtiest Villain'
Brand:Daz
Agency: Leo Burnett United Kingdom/London
Category:
  • Brand Revitalisation
  • Household
Gold
Title:The Dazzles -'Best Laundered Female'
Brand:Daz
Agency: Leo Burnett United Kingdom/London
Category:
  • Brand Revitalisation
  • Household
Gold
Title:The Dazzles - 'Best Laundered Females'
Brand:Daz
Agency: Leo Burnett United Kingdom/London
Category:
  • Brand Revitalisation
  • Household
Gold
Title:The Dazzles - 'Who will Clean Up?' (boys)
Brand:Daz
Agency: Leo Burnett United Kingdom/London
Category:
  • Brand Revitalisation
  • Household
Gold
Title:The Dazzles - 'Who will Clean Up? (girls)
Brand:Daz
Agency: Leo Burnett United Kingdom/London
Category:
  • Brand Revitalisation
  • Household
Gold
Title:Cops
Brand:Volkswagen
Agency: adam&eveDDB
Category:
  • Automotive
Silver
Title:Voices
Brand:Evian
Agency: BETC Paris
Category:
  • Brand Integration
  • FMCG Food & Non-alcoholic Beverages
Silver
Title:Water Boy
Brand:Evian
Agency: BETC Paris
Category:
  • Brand Integration
  • FMCG Food & Non-alcoholic Beverages
Silver
Title:Album Jacket
Brand:Evian
Agency: BETC Paris
Category:
  • Brand Integration
  • FMCG Food & Non-alcoholic Beverages
Silver
Title:Single Jacket
Brand:Evian
Agency: BETC Paris
Category:
  • Brand Integration
  • FMCG Food & Non-alcoholic Beverages
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