Award Winners

EURO EFFIES / EACA Euro Effies organized by European Association of Communications Agencies

  • 152 boulevard Brand Whitlock
  • Bruxelles, 1200, Belgium
  • Phone: 02 740 0712
  • Fax: 02 740 0717
  • Discipline: Advertising / Full Service / Integrated
  • Award Type: Effectiveness Award
The EACA EURO EFFIES are the Gold Standard in Commercial Communications Effectiveness Awards. They reward not just traditional advertising but campaigns from any discipline which have achieved proven effectiveness in two or more European markets. The Euro Effies programme supports and promotes the role of commercial communications as an effective and efficient use of marketing resources. Introduced in 1996 to reward advertising that builds brands across borders, the Euro Effies were the first pan-European advertising awards to be judged on the basis of effectiveness. The EFFIE award, introduced in 1968 by the New York American Marketing Association and now celebrated in 30 countries, is the symbol of proven advertising effectiveness and a tribute to the client & agency partnership. The goal of marketing communications is to help marketers achieve their marketing objectives. The philosophy behind the EACA Euro Effies is that commercial communications should be recognised for their ability to help achieve those objectives and for their important role in marketing. The EFFIE programme supports and promotes the role of advertising as an effective and efficient use of marketing resources. To be considered for a Euro Effie, campaigns must offer proof of having met or exceeded clearly stated objectives. Judging procedures are primarily based on objective evidence of performance against goals.
Go back to list of all award shows

EURO EFFIES 2004


  • THE WINNERS
Silver
Title:Shrimp (Swedish)
Brand:Crème Bonjour Cuisine
Agency: Springer & Jacoby Germany
Category:
  • FMCG Food & Non-alcoholic Beverages
  • Small Budget
Silver
Title:Salmon (Swedish)
Brand:Crème Bonjour Cuisine
Agency: Springer & Jacoby Germany
Category:
  • FMCG Food & Non-alcoholic Beverages
  • Small Budget
Silver
Title:Countdown
Brand:NIVEA Visage
Agency: TBWA\
Category:
  • Toiletries
Silver
Title:Pure Energy
Brand:NIVEA Visage
Agency: TBWA\
Category:
  • Toiletries
Bronze
Title:Swap
Brand:MasterCard
Agency: McCann Erickson New York
Category:
  • Financial Services
Bronze
Title:Four Old Friends (Italian)
Brand:MasterCard
Agency: McCann London
Category:
  • Financial Services
Bronze
Title:Four Old Friends (Spanish)
Brand:MasterCard
Agency: McCann London
Category:
  • Financial Services
Bronze
Title:Breakfast
Brand:MasterCard
Agency: McCann London
Category:
  • Financial Services
Bronze
Title:Dad
Brand:MasterCard
Agency: McCann London
Category:
  • Financial Services
Bronze
Title:Female Friends
Brand:MasterCard
Agency: McCann London
Category:
  • Financial Services
Bronze
Title:Muppets (UK)
Brand:MasterCard
Agency: McCann London
Category:
  • Financial Services
Bronze
Title:Two, Three
Brand:MasterCard
Agency: McCann London
Category:
  • Financial Services
Bronze
Title:Swap (UK)
Brand:MasterCard
Agency: McCann London
Category:
  • Financial Services
Bronze
Title:Priceless
Brand:MasterCard
Agency: McCann London
Category:
  • Financial Services
Bronze
Title:Teasing phase : Mouth
Brand:Nissan
Agency: TBWA\PARIS
Category:
  • Automotive
Bronze
Title:Spure
Brand:Nissan
Agency: TBWA\PARIS
Category:
  • Automotive
Bronze
Title:Spure
Brand:Nissan
Agency: TBWA\PARIS
Category:
  • Automotive
Bronze
Title:Modtro (French)
Brand:Nissan
Agency: TBWA\PARIS
Category:
  • Automotive
Bronze
Title:Editorial advertising: Trends
Brand:Nissan
Agency: TBWA\PARIS
Category:
  • Automotive
Bronze
Title:Editorial advertising: Mail
Brand:Nissan
Agency: TBWA\PARIS
Category:
  • Automotive
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