Award Winners

EURO EFFIES / EACA Euro Effies organized by European Association of Communications Agencies

  • 152 boulevard Brand Whitlock
  • Bruxelles, 1200, Belgium
  • Phone: 02 740 0712
  • Fax: 02 740 0717
  • Discipline: Advertising / Full Service / Integrated
  • Award Type: Effectiveness Award
The EACA EURO EFFIES are the Gold Standard in Commercial Communications Effectiveness Awards. They reward not just traditional advertising but campaigns from any discipline which have achieved proven effectiveness in two or more European markets. The Euro Effies programme supports and promotes the role of commercial communications as an effective and efficient use of marketing resources. Introduced in 1996 to reward advertising that builds brands across borders, the Euro Effies were the first pan-European advertising awards to be judged on the basis of effectiveness. The EFFIE award, introduced in 1968 by the New York American Marketing Association and now celebrated in 30 countries, is the symbol of proven advertising effectiveness and a tribute to the client & agency partnership. The goal of marketing communications is to help marketers achieve their marketing objectives. The philosophy behind the EACA Euro Effies is that commercial communications should be recognised for their ability to help achieve those objectives and for their important role in marketing. The EFFIE programme supports and promotes the role of advertising as an effective and efficient use of marketing resources. To be considered for a Euro Effie, campaigns must offer proof of having met or exceeded clearly stated objectives. Judging procedures are primarily based on objective evidence of performance against goals.
Go back to list of all award shows

EURO EFFIES 2004


  • THE WINNERS
Bronze
Title:Beauty Box 2
Brand:Head & Shoulders
Agency: Saatchi & Saatchi
Category:
  • Toiletries
Bronze
Title:Beauty Box 3
Brand:Head & Shoulders
Agency: Saatchi & Saatchi
Category:
  • Toiletries
Bronze
Title:Beauty Booklet 1
Brand:Head & Shoulders
Agency: Saatchi & Saatchi
Category:
  • Toiletries
Bronze
Title:Beauty Booklet 2
Brand:Head & Shoulders
Agency: Saatchi & Saatchi
Category:
  • Toiletries
Bronze
Title:Surprise Teaser 2
Brand:Head & Shoulders
Agency: Saatchi & Saatchi
Category:
  • Toiletries
Bronze
Title:Surprise Reveal 2
Brand:Head & Shoulders
Agency: Saatchi & Saatchi
Category:
  • Toiletries
Bronze
Title:Surprise Teaser 1
Brand:Head & Shoulders
Agency: Saatchi & Saatchi
Category:
  • Toiletries
Bronze
Title:Surprise Reveal 1
Brand:Head & Shoulders
Agency: Saatchi & Saatchi
Category:
  • Toiletries
Finalist
Title:Swap
Brand:MasterCard
Agency: McCann Erickson New York
Category:
  • Financial Services
Finalist
Title:Four Old Friends (Italian)
Brand:MasterCard
Agency: McCann London
Category:
  • Financial Services
Finalist
Title:Four Old Friends (Spanish)
Brand:MasterCard
Agency: McCann London
Category:
  • Financial Services
Finalist
Title:Breakfast
Brand:MasterCard
Agency: McCann London
Category:
  • Financial Services
Finalist
Title:Dad
Brand:MasterCard
Agency: McCann London
Category:
  • Financial Services
Finalist
Title:Female Friends
Brand:MasterCard
Agency: McCann London
Category:
  • Financial Services
Finalist
Title:Muppets (UK)
Brand:MasterCard
Agency: McCann London
Category:
  • Financial Services
Finalist
Title:Two, Three
Brand:MasterCard
Agency: McCann London
Category:
  • Financial Services
Finalist
Title:Swap (UK)
Brand:MasterCard
Agency: McCann London
Category:
  • Financial Services
Finalist
Title:Priceless
Brand:MasterCard
Agency: McCann London
Category:
  • Financial Services
Finalist
Title:Do You Speak Micra ?
Brand:Nissan
Agency: TBWA\PARIS
Category:
  • Automotive: Brand Integration
Finalist
Title:Editorial advertising: Mail
Brand:Nissan
Agency: TBWA\PARIS
Category:
  • Automotive: Brand Integration
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