Award Winners

EURO EFFIES / EACA Euro Effies organized by European Association of Communications Agencies

  • 152 boulevard Brand Whitlock
  • Bruxelles, 1200, Belgium
  • Phone: 02 740 0712
  • Fax: 02 740 0717
  • Discipline: Advertising / Full Service / Integrated
  • Award Type: Effectiveness Award
The EACA EURO EFFIES are the Gold Standard in Commercial Communications Effectiveness Awards. They reward not just traditional advertising but campaigns from any discipline which have achieved proven effectiveness in two or more European markets. The Euro Effies programme supports and promotes the role of commercial communications as an effective and efficient use of marketing resources. Introduced in 1996 to reward advertising that builds brands across borders, the Euro Effies were the first pan-European advertising awards to be judged on the basis of effectiveness. The EFFIE award, introduced in 1968 by the New York American Marketing Association and now celebrated in 30 countries, is the symbol of proven advertising effectiveness and a tribute to the client & agency partnership. The goal of marketing communications is to help marketers achieve their marketing objectives. The philosophy behind the EACA Euro Effies is that commercial communications should be recognised for their ability to help achieve those objectives and for their important role in marketing. The EFFIE programme supports and promotes the role of advertising as an effective and efficient use of marketing resources. To be considered for a Euro Effie, campaigns must offer proof of having met or exceeded clearly stated objectives. Judging procedures are primarily based on objective evidence of performance against goals.
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Agency Network of the Year 2005: Grey Worldwide EMEA (Gold)

Mercedes-Benz - "Follow Your Own Star" - Springer & Jacoby Germany

Title "Follow Your Own Star"
Title (original language) "Folge deinem eigenen Stern"
Agency Springer & Jacoby Germany
Campaign Follow Your Own Star - Mercedes-Benz
Advertiser DaimlerChrysler
Brand Mercedes-Benz
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ProductSubscribers Only
Product (original language)Subscribers Only
Business SectorSubscribers Only
TaglineSubscribers Only
Tagline (original language)Subscribers Only
Media Type Television & Cinema
Length60 seconds
MarketSubscribers Only
Production Company Fi.....ree D...le N...ty Subscribers Only
Editing Company ..C Subscribers Only
Alternative Communication Schmidt und Kaiser Kommunikationsberatung GmbH
Creative Director M...e Subscribers Only
Creative Director Ba.....ya Subscribers Only
Creative Director Mr. Axel Loritz
Art Director L...le Subscribers Only
Art Director T....nn T...t Subscribers Only
Art Director Ms. Anneli Tomfort
Art Director A..o Li.....nn Subscribers Only
Art Director H... Subscribers Only
Copywriter Ms. Liliane Hübner
Copywriter S..r Subscribers Only
Copywriter M....el Subscribers Only
Copywriter Mr. Constantin Sossidi
Copywriter E....rt Subscribers Only
Copywriter E..k He....nn Subscribers Only
Director Mr. Martin Werner
Producer D..i ..n Ee.....urg Subscribers Only
Account Director M..c P..h Subscribers Only
Agency Producer Mr. Oliver Bison
Account Manager ..n ..r Do.....hle Subscribers Only
Marketing Manager of DaimlerChrysler .. Subscribers Only
Managing Director Andreas Trautmann
Project Director F...k S....dt Subscribers Only
Event Coordination Manager, "Star Tour" Bu.....dt H...e Subscribers Only
Event Coordination Manager, "Star Tour" Mr. Hartmut Sander
Communication and Music Director K....en Subscribers Only
Project Coordination Manager B...r Subscribers Only
Head of Logistics Mr. Stephan Shukat