Award Winners

EURO EFFIES / EACA Euro Effies organized by European Association of Communications Agencies

  • 152 boulevard Brand Whitlock
  • Bruxelles, 1200, Belgium
  • Phone: 02 740 0712
  • Fax: 02 740 0717
  • Discipline: Advertising / Full Service / Integrated
  • Award Type: Effectiveness Award
The EACA EURO EFFIES are the Gold Standard in Commercial Communications Effectiveness Awards. They reward not just traditional advertising but campaigns from any discipline which have achieved proven effectiveness in two or more European markets. The Euro Effies programme supports and promotes the role of commercial communications as an effective and efficient use of marketing resources. Introduced in 1996 to reward advertising that builds brands across borders, the Euro Effies were the first pan-European advertising awards to be judged on the basis of effectiveness. The EFFIE award, introduced in 1968 by the New York American Marketing Association and now celebrated in 30 countries, is the symbol of proven advertising effectiveness and a tribute to the client & agency partnership. The goal of marketing communications is to help marketers achieve their marketing objectives. The philosophy behind the EACA Euro Effies is that commercial communications should be recognised for their ability to help achieve those objectives and for their important role in marketing. The EFFIE programme supports and promotes the role of advertising as an effective and efficient use of marketing resources. To be considered for a Euro Effie, campaigns must offer proof of having met or exceeded clearly stated objectives. Judging procedures are primarily based on objective evidence of performance against goals.
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EACA EURO EFFIES 2005

Agency Network of the Year 2005: Grey Worldwide EMEA (Gold)


Mercedes-Benz - "Be a Realist" - Springer & Jacoby Germany

Title "Be a Realist"
Agency Springer & Jacoby Germany
Production Company Five_Three Double Ninety
Campaign Follow Your Own Star - Mercedes-Benz
Advertiser DaimlerChrysler
Brand Mercedes-Benz
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ProductSubscribers Only
Business SectorSubscribers Only
LanguageEnglish
Media Type Print
MarketSubscribers Only
Editing Company ..C Subscribers Only
Alternative Communication S....dt ..d K...er Kommu...........ratung G..H Subscribers Only
Creative Director Mr. Toygar Bazarkaya
Creative Director S...an M...e Subscribers Only
Creative Director A..l L...tz Subscribers Only
Art Director Andreas Maedler
Art Director U...ke L...le Subscribers Only
Art Director T....nn T...t Subscribers Only
Art Director Ms. Anneli Tomfort
Art Director A..o Li.....nn Subscribers Only
Art Director H... Le......ski Subscribers Only
Copywriter Hannes Winkler
Copywriter M...us S..r Subscribers Only
Copywriter M....el Be.....er Subscribers Only
Copywriter Mr. Constantin Sossidi
Copywriter B....an E....rt Subscribers Only
Copywriter E..k He....nn Subscribers Only
Copywriter Ms. Liliane Hübner
Director M...in W...er Subscribers Only
Producer D..i ..n Ee.....urg Subscribers Only
Account Director Mr. Marc Pech
Account Planner J...en M...r Subscribers Only
Agency Producer O...er B...n Subscribers Only
Account Manager Ms. Melanie von der Dovenmuehle
Photographer M..u A..h Subscribers Only
Advertising Manager L...ar K..n Subscribers Only
Marketing Manager of DaimlerChrysler Mr. J. Schneider
Managing Director A....as Tr.....nn Subscribers Only
Project Director F...k S....dt Subscribers Only
Event Coordination Manager, "Star Tour" Mr. Burkhardt Holze
Event Coordination Manager, "Star Tour" H....ut S...er Subscribers Only
Communication and Music Director K....en Be....ge Subscribers Only
Head of Logistics Mr. Stephan Shukat
Project Coordination Manager N...ne B...r Subscribers Only