Award Winners

EURO EFFIES / EACA Euro Effies organized by European Association of Communications Agencies

  • 152 boulevard Brand Whitlock
  • Bruxelles, 1200, Belgium
  • Phone: 02 740 0712
  • Fax: 02 740 0717
  • Discipline: Advertising / Full Service / Integrated
  • Award Type: Effectiveness Award
The EACA EURO EFFIES are the Gold Standard in Commercial Communications Effectiveness Awards. They reward not just traditional advertising but campaigns from any discipline which have achieved proven effectiveness in two or more European markets. The Euro Effies programme supports and promotes the role of commercial communications as an effective and efficient use of marketing resources. Introduced in 1996 to reward advertising that builds brands across borders, the Euro Effies were the first pan-European advertising awards to be judged on the basis of effectiveness. The EFFIE award, introduced in 1968 by the New York American Marketing Association and now celebrated in 30 countries, is the symbol of proven advertising effectiveness and a tribute to the client & agency partnership. The goal of marketing communications is to help marketers achieve their marketing objectives. The philosophy behind the EACA Euro Effies is that commercial communications should be recognised for their ability to help achieve those objectives and for their important role in marketing. The EFFIE programme supports and promotes the role of advertising as an effective and efficient use of marketing resources. To be considered for a Euro Effie, campaigns must offer proof of having met or exceeded clearly stated objectives. Judging procedures are primarily based on objective evidence of performance against goals.
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EACA EURO EFFIES 2006

Agency Network of the Year: GREY EMEA


Dpt Environment, N. Ireland & National Safety - "Damage: The Longer Term Effects of Seatbelt Advertising" - LyleBailie International

Title "Damage: The Longer Term Effects of Seatbelt Advertising"
Agency LyleBailie International
Campaign The longer term effects of road safety advertising - Dpt of the Environment
Advertiser National Safety Council / Department of the Environment
Brand Dpt Environment, N. Ireland & National Safety
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Business SectorSubscribers Only
LanguageEnglish
ProblemSubscribers Only
StorySubscribers Only
PhilosophySubscribers Only
TaglineSubscribers Only
Media Type Television
Length70 seconds
MarketSubscribers Only
SoundtrackSubscribers Only
Production Company R..i Ma.....ey C..e Subscribers Only
Special Effects / VFX C...r Subscribers Only
Recording Studio Tape Gallery
Executive Creative Director D...d L..e Subscribers Only
Executive Creative Director J...e B...ie Subscribers Only
Creative Director Mr. David Lyle
Creative Director J...e B...ie Subscribers Only
Art Director D...d L..e Subscribers Only
Art Director Ms. Julie Bailie
Copywriter D...d L..e Subscribers Only
Copywriter J...e B...ie Subscribers Only
Director Mr. Syd Macartney
Producer R..k S....ss Subscribers Only
Media Director R...rt L..e Subscribers Only
Agency Producer Ms. Julie Bailie
Account Manager P....ne K..r Subscribers Only
Animation Effects T..y La....ce Subscribers Only
Music Ms. Toni Tenille
Music D...d B...e Subscribers Only
Music Sa....ha M...a Subscribers Only
Advertising Manager Mr. Jim Rankin
Advertising Manager W...ey S....on Subscribers Only
Chief Executive D...d L..e Subscribers Only
Advertising Psychologist Dawn Reid