Award Winners

EURO EFFIES / EACA Euro Effies organized by European Association of Communications Agencies

  • 152 boulevard Brand Whitlock
  • Bruxelles, 1200, Belgium
  • Phone: 02 740 0712
  • Fax: 02 740 0717
  • Discipline: Advertising / Full Service / Integrated
  • Award Type: Effectiveness Award
The EACA EURO EFFIES are the Gold Standard in Commercial Communications Effectiveness Awards. They reward not just traditional advertising but campaigns from any discipline which have achieved proven effectiveness in two or more European markets. The Euro Effies programme supports and promotes the role of commercial communications as an effective and efficient use of marketing resources. Introduced in 1996 to reward advertising that builds brands across borders, the Euro Effies were the first pan-European advertising awards to be judged on the basis of effectiveness. The EFFIE award, introduced in 1968 by the New York American Marketing Association and now celebrated in 30 countries, is the symbol of proven advertising effectiveness and a tribute to the client & agency partnership. The goal of marketing communications is to help marketers achieve their marketing objectives. The philosophy behind the EACA Euro Effies is that commercial communications should be recognised for their ability to help achieve those objectives and for their important role in marketing. The EFFIE programme supports and promotes the role of advertising as an effective and efficient use of marketing resources. To be considered for a Euro Effie, campaigns must offer proof of having met or exceeded clearly stated objectives. Judging procedures are primarily based on objective evidence of performance against goals.
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Euro Effies

Agency of the Year: Grey EMEA


Lacoste - "Eau de Lacoste L.12.12 (French)" - Grey Paris

Title "Eau de Lacoste L.12.12 (French)"
Title (original language) "Eau de Lacoste L.12.12"
Agency Grey Paris
Production Company Les Télécreateurs
Campaign Polo in a Bottle
Advertiser Procter & Gamble
Brand Lacoste
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Date of First Broadcast/PublicationSubscribers Only
ProductSubscribers Only
Business SectorSubscribers Only
LanguageFrench
StorySubscribers Only
Story (original language)Subscribers Only
Philosophy (original language)Subscribers Only
Tagline (original language)Subscribers Only
Media Type Television & Cinema
SoundtrackSubscribers Only
Director F...r . M..u Subscribers Only
Performer Gr......ter M...e ..l . S....io Subscribers Only
Art Director Martina Langer
Art Director P....ce Jea.......ste Subscribers Only
Producer E..n G....on Subscribers Only
Agency Producer Ms. Agathe Michaux-Terrier
Account Manager Na....ie Ba....ul Subscribers Only
Account Manager F...a Fer......eil Subscribers Only
Music Composer Mr. Melvin Glover
Music Composer S...ia Ro....on Subscribers Only