Award Winners

EURO EFFIES / EACA Euro Effies organized by European Association of Communications Agencies

  • 152 boulevard Brand Whitlock
  • Bruxelles, 1200, Belgium
  • Phone: 02 740 0712
  • Fax: 02 740 0717
  • Discipline: Advertising / Full Service / Integrated
  • Award Type: Effectiveness Award
The EACA EURO EFFIES are the Gold Standard in Commercial Communications Effectiveness Awards. They reward not just traditional advertising but campaigns from any discipline which have achieved proven effectiveness in two or more European markets. The Euro Effies programme supports and promotes the role of commercial communications as an effective and efficient use of marketing resources. Introduced in 1996 to reward advertising that builds brands across borders, the Euro Effies were the first pan-European advertising awards to be judged on the basis of effectiveness. The EFFIE award, introduced in 1968 by the New York American Marketing Association and now celebrated in 30 countries, is the symbol of proven advertising effectiveness and a tribute to the client & agency partnership. The goal of marketing communications is to help marketers achieve their marketing objectives. The philosophy behind the EACA Euro Effies is that commercial communications should be recognised for their ability to help achieve those objectives and for their important role in marketing. The EFFIE programme supports and promotes the role of advertising as an effective and efficient use of marketing resources. To be considered for a Euro Effie, campaigns must offer proof of having met or exceeded clearly stated objectives. Judging procedures are primarily based on objective evidence of performance against goals.
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Euro Effies

Agency of the Year: Grey EMEA

Mercedes-Benz - "Awe Inspiring" - Jung von Matt/Alster

Title "Awe Inspiring"
Agency Jung von Matt/Alster
Campaign Venice/C-Class Coupé
Advertiser Daimler AG
Brand Mercedes-Benz
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Media Type Print
Agency ..C G....ny Subscribers Only
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Media Director Mr. Arvid Boström
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Advertising Manager Gi......ina Are......aki Subscribers Only
Advertising Manager Mr. Damir Maric
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Advertising Manager Ms. Alexandra Süss
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Credit Ms. Meike van Meegen
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Credit Mr. Christopher Brinkmann
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Credit Mr. Georg Baur
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Credit Mr. Sven Dörrenbächer
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Credit Mr. Fabian Schmid
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