Award Winners

First Boards Awards organized by Boards Magazine

  • 366 Adelaide Street West c/o First Boards Directors Magazine
  • Toronto, Ontario, M5V 1R9, Canada
  • Phone: 877 BOARDS1
  • Award Type: Creative Award
Under the auspices of Boards magazine, the First Boards Directors Award recognizes the best new, dynamic television commercial directors in the United States. Entrants come from all over the world and are represented by a known commercial production company, and may enter up to 3 reels of work broadcast during the previous calendar year.

Judges evaluate storytelling and communication, the director's potential, visual style and the overall impact of the entry.
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First Boards 2001


Lexus - "Carwash" - Saatchi & Saatchi

Title "Carwash"
Agency Saatchi & Saatchi
Production Company Gorgeous Enterprises
Campaign Carwash
Advertiser Lexus
Brand Lexus
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Business SectorSubscribers Only
TaglineSubscribers Only
Media Type Television
Length40 seconds
Editing Company ..m S...de E....ng Subscribers Only
Art Director G..g M...in Subscribers Only
Copywriter Mr. Mike McKenna
Director P...r Th....es Subscribers Only
Producer P..l Ro....ll Subscribers Only
Cameraman Mr. Ben Davies
Lighting Director / Lighting ..n D...es Subscribers Only
Agency Producer J...y O'....el Subscribers Only
Editor Mr. Sam Sneade