Award Winners

First Boards Awards organized by Boards Magazine

  • 366 Adelaide Street West c/o First Boards Directors Magazine
  • Toronto, Ontario, M5V 1R9, Canada
  • Phone: 877 BOARDS1
  • Award Type: Creative Award
Under the auspices of Boards magazine, the First Boards Directors Award recognizes the best new, dynamic television commercial directors in the United States. Entrants come from all over the world and are represented by a known commercial production company, and may enter up to 3 reels of work broadcast during the previous calendar year.

Judges evaluate storytelling and communication, the director's potential, visual style and the overall impact of the entry.
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First Boards Awards 2004


MasterCard - "Fluid" - McCann Erickson New York

Title "Fluid"
Agency McCann Erickson New York
Production Company Smuggler
Editing Company MacKenzie Cutler
Campaign Fluid
Advertiser MasterCard International
Brand MasterCard
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Date of First Broadcast/PublicationSubscribers Only
ProductSubscribers Only
Business SectorSubscribers Only
TaglineSubscribers Only
Media Type Television
Length30 seconds
MarketSubscribers Only
Sound Production au......ine Subscribers Only
Director St....ar Subscribers Only
Creative Director Mrs. Joyce King Thomas
Art Director R...ie F...d Subscribers Only
Art Director D...el Ro.....ez Subscribers Only
Copywriter Ms. Sharon Ehrlich
Director of Photography A....ej S...la Subscribers Only
Agency Producer K...y L..e Subscribers Only
Editor Mr. Jun Diaz