Award Winners
- Award Type: Effectiveness Award
The Phenix UDA reward the advertisers (and so their media and communication agencies). The categories concerned are:
- communication via internet
- events
- sponsorship
- promotion and relational marketing
- corporate sponsorship
A comittee of experts selected the most interesting communication operations. The final vote was done by the UDA members.
Go back to list of all award shows
- communication via internet
- events
- sponsorship
- promotion and relational marketing
- corporate sponsorship
A comittee of experts selected the most interesting communication operations. The final vote was done by the UDA members.
Phénix UDA 2010
McDonald's - "Darth Vader A" - BETC Paris
| Title | "Darth Vader A" |
| Title (original language) | "Dark Vador A" |
| Agency | BETC Paris |
| City | Paris |
| Campaign | Come as you are - McDonald's |
| Advertiser | McDonald's |
| Brand | McDonald's |
|
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| |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Language | Français |
| Philosophy (original language) | Subscribers Only |
| Tagline | Subscribers Only |
| Tagline (original language) | Subscribers Only |
| Media Type | Billboard |
| Creative Director | Subscribers Only |
| Art Director | Subscribers Only |
| Associate Art Director | Mr. Pierre Boutin |
| Copywriter | Subscribers Only |
| Producer | Subscribers Only |
| Account Manager | Mr. Xavier Royaux |
| Account Manager | Subscribers Only |
| Account Manager | Subscribers Only |
| Photographer | Mr. Vincent Dixon |
| Art Buyer | Subscribers Only |
| Advertising Manager | Subscribers Only |
| Advertising Manager | Ms. Nathalie Le Garlantezec |
| Advertising Manager | Subscribers Only |