Award Winners

  • Award Type: Creative Award
The World federation of Advertisers (WFA), founded in 1953, is celebrating its Golden Jubilee by launching a major honours scheme to celebrate the best advertising from the past 50 years.

Agencies across the world are invited to submit creative work representing what they consider to be their best work in four categories.
- Best Saga: Campaigns that ran over 5 years or more within the last 15 years.
- Best Campaign: Several executions on the same theme that ran within the last 15 years.
- Best Socially responsible advertisement from the last 5 years.
- Golden jubilee: The best overall award for single advertisements or campaigns over the past 50 years.
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World Federation of Advertisers Hall of Fame Award


Axe - "Lift" - Lowe Stratéus

Title "Lift"
Title (original language) "Ascenseur"
Agency Lowe Stratéus
City Paris
Campaign Lift
Advertiser Unilever
Brand Axe
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Date of First Broadcast/Publication Subscribers Only
Product Subscribers Only
Business Sector Subscribers Only
LanguageFrançais
Problem Subscribers Only
Problem (original language) Subscribers Only
Story Subscribers Only
Story (original language) Subscribers Only
Tagline Subscribers Only
Tagline (original language) Subscribers Only
Media Type Television
Length30 seconds
Market Subscribers Only
Creative Director Subscribers Only
Art Director Subscribers Only
Art Director Mrs. Claire Ravut
Copywriter Subscribers Only
Director Subscribers Only
Production Company Oil Factory Inc.