The World federation of Advertisers (WFA), founded in 1953, is celebrating its Golden Jubilee by launching a major honours scheme to celebrate the best advertising from the past 50 years.

Agencies across the world are invited to submit creative work representing what they consider to be their best work in four categories.
- Best Saga: Campaigns that ran over 5 years or more within the last 15 years.
- Best Campaign: Several executions on the same theme that ran within the last 15 years.
- Best Socially responsible advertisement from the last 5 years.
- Golden jubilee: The best overall award for single advertisements or campaigns over the past 50 years.