The International Freecard Award is an international prize for the best advertising campaigns, clients, creative directors and media agencies that have used postcards as a media.
Each participant from all around the world contributes with 3 postcards to take part in the following categories: Food & Beverages, Automotive & Appliances, Telecom, Fashion & Sportswear, Healthcare & Cosmetics, Social & Non-profit, Cultural Entertainment & Sport, Media, Services, Art Graphics & Editorial.

A prestigious jury designates the winners of Grand Prizes, Category Prizes, Promocard Campaign of the Year. The 2004 jury is composed with:
- Mr. Lele Panzeri (President of the Art Directors Club of Italy)
- Mr. Chen Yifei (Founder of Yifei Group; China)
- Mr. Rémi Babinet (Chairman and Creative Director of BETC Euro RSCG; France)
- Ms. Elizabeth Ann Macgregor (Director at the Museum of Contemporary Art, Sydney; Australia)
- Mr. Enrico Montangero (President of Assocomunicazione; Italy)
- Prof. Hector Haralambous (professor of the Master of Art in Graphic Design and Interactive Media at the Vakalo School of Art and Design; Greece)
- Mr. Enrico Finzi (President of Astra, Demoskopea, Alphabet; Italy)
- Mr. Leandro Raposo (Regional Creative Director for JWT Latin America; Argentina)

Some campaigns received special prizes: a Public Prize, a B2B Prize-The Promocard of the Year, a Production Prize.