Award Winners

Integrated Marketing Communications European Awards (formerly PMC Awards) / IMC European Awards organized by Integrated Marketing Communications Council of Europe

  • 152 Blvd. Brand Whitlock
  • Bruxelles, 1200, Belgium
  • Phone: 02 740 07 10
  • Fax: 02 740 07 17
  • Award Type: Effectiveness Award
The Integrated Marketing Communications of Europe Awards aims to reward Europe's best campaigns which have met the following criteria:
- Creativity in communication and media usage
- Innovation
- Relevancy of the offer in view of the market situation/circumstances
- Results

The IMC Jury consists of Promotional Marketing Council Country Representatives from: Austria, Belgium, France, Germany, Greece, Ireland, Italy, The Netherlands, Spain, and United Kingdom. The judging for the main categories is based on four components: - Creative Execution,
- Suitability or Relevance of Task
- Originality
- Results.
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EACA Promotional Marketing Council European Awards 2006

Carrefour - "Firelighter" - BETC Digital

Title "Firelighter"
Title (original language) "Feu"
Agency BETC Digital
City Paris
Campaign Magic Month - Carrefour
Advertiser Carrefour
Brand Carrefour
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Business Sector Subscribers Only
LanguageFrançais
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Story (original language) Subscribers Only
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Result (original language) Subscribers Only
Media Type Web Film / Viral
Length30 seconds
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