Award Winners

  • Award Type: Effectiveness Award
The Integrated Marketing Communications of Europe Awards aims to reward Europe's best campaigns which have met the following criteria:
- Creativity in communication and media usage
- Innovation
- Relevancy of the offer in view of the market situation/circumstances
- Results

The IMC Jury consists of Promotional Marketing Council Country Representatives from: Austria, Belgium, France, Germany, Greece, Ireland, Italy, The Netherlands, Spain, and United Kingdom. The judging for the main categories is based on four components: - Creative Execution,
- Suitability or Relevance of Task
- Originality
- Results.
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EACA Promotional Marketing Council European Awards 2006


Carrefour - "Firelighter" - BETC Digital

Title "Firelighter"
Title (original language) "Feu"
Agency BETC Digital
Campaign Magic Month - Carrefour
Advertiser Carrefour
Brand Carrefour
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Business SectorSubscribers Only
LanguageFrançais
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Story (original language)Subscribers Only
PhilosophySubscribers Only
Philosophy (original language)Subscribers Only
ResultSubscribers Only
Result (original language)Subscribers Only
Media Type Web Film / Viral
Length30 seconds
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