Award Winners

  • Award Type: Effectiveness Award
The Integrated Marketing Communications of Europe Awards aims to reward Europe's best campaigns which have met the following criteria:
- Creativity in communication and media usage
- Innovation
- Relevancy of the offer in view of the market situation/circumstances
- Results

The IMC Jury consists of Promotional Marketing Council Country Representatives from: Austria, Belgium, France, Germany, Greece, Ireland, Italy, The Netherlands, Spain, and United Kingdom. The judging for the main categories is based on four components: - Creative Execution,
- Suitability or Relevance of Task
- Originality
- Results.
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EACA Promotional Marketing Council European Awards 2006


Carrefour - "You have a minute… You have a car" - Brand Value

Title "You have a minute… You have a car"
Agency Brand Value
Campaign Un Carro Por Minuto - Carrefour
Advertiser Carrefour
Brand Carrefour
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Business SectorSubscribers Only
ProblemSubscribers Only
StorySubscribers Only
Media Type Case Study
Length65 seconds
MarketSubscribers Only