Award Winners
- Award Type: Effectiveness Award
The Integrated Marketing Communications of Europe Awards aims to reward Europe's best campaigns which have met the following criteria:
- Creativity in communication and media usage
- Innovation
- Relevancy of the offer in view of the market situation/circumstances
- Results
The IMC Jury consists of Promotional Marketing Council Country Representatives from: Austria, Belgium, France, Germany, Greece, Ireland, Italy, The Netherlands, Spain, and United Kingdom. The judging for the main categories is based on four components: - Creative Execution,
- Suitability or Relevance of Task
- Originality
- Results.
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- Creativity in communication and media usage
- Innovation
- Relevancy of the offer in view of the market situation/circumstances
- Results
The IMC Jury consists of Promotional Marketing Council Country Representatives from: Austria, Belgium, France, Germany, Greece, Ireland, Italy, The Netherlands, Spain, and United Kingdom. The judging for the main categories is based on four components: - Creative Execution,
- Suitability or Relevance of Task
- Originality
- Results.
EACA Promotional Marketing Council European Awards 2006
Carrefour - "Un Carro Por Minuto" - Brand Value
- Brand Value
- Spain
- Un Carro Por Minuto - Carrefour
| Title | "Un Carro Por Minuto" |
| Agency | Brand Value |
| City | Madrid |
| Campaign | Un Carro Por Minuto - Carrefour |
| Advertiser | Carrefour |
| Brand | Carrefour |
|
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| Business Sector | Subscribers Only |
| Problem | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Shelf Screamer |
| Market | Subscribers Only |
