Award Winners
- Award Type: Effectiveness Award
The Integrated Marketing Communications of Europe Awards aims to reward Europe's best campaigns which have met the following criteria:
- Creativity in communication and media usage
- Innovation
- Relevancy of the offer in view of the market situation/circumstances
- Results
The IMC Jury consists of Promotional Marketing Council Country Representatives from: Austria, Belgium, France, Germany, Greece, Ireland, Italy, The Netherlands, Spain, and United Kingdom. The judging for the main categories is based on four components: - Creative Execution,
- Suitability or Relevance of Task
- Originality
- Results.
Go back to list of all award shows
- Creativity in communication and media usage
- Innovation
- Relevancy of the offer in view of the market situation/circumstances
- Results
The IMC Jury consists of Promotional Marketing Council Country Representatives from: Austria, Belgium, France, Germany, Greece, Ireland, Italy, The Netherlands, Spain, and United Kingdom. The judging for the main categories is based on four components: - Creative Execution,
- Suitability or Relevance of Task
- Originality
- Results.
EACA Promotional Marketing Council European Awards 2006
Dockers - "Live in San Fransico 1" - BETC Digital
- BETC Digital
- France
- Live in San Fransico - Levi's Dockers
| Title | "Live in San Fransico 1" |
| Agency | BETC Digital |
| City | Paris |
| Campaign | Live in San Fransico - Levi's Dockers |
| Advertiser | Levi Strauss & Co. |
| Brand | Dockers |
|
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| |
| Business Sector | Subscribers Only |
| Problem | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Web Film / Viral |
| Length | 60 seconds |
| Market | Subscribers Only |
