Award Winners

  • Award Type: Effectiveness Award
The Integrated Marketing Communications of Europe Awards aims to reward Europe's best campaigns which have met the following criteria:
- Creativity in communication and media usage
- Innovation
- Relevancy of the offer in view of the market situation/circumstances
- Results

The IMC Jury consists of Promotional Marketing Council Country Representatives from: Austria, Belgium, France, Germany, Greece, Ireland, Italy, The Netherlands, Spain, and United Kingdom. The judging for the main categories is based on four components: - Creative Execution,
- Suitability or Relevance of Task
- Originality
- Results.
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IMC European Awards 2007


KLM Royal Dutch Airlines - "Fly For Fortune Game & Promotion" - Publicis Dialog

Title "Fly For Fortune Game & Promotion"
Agency Publicis Dialog
Campaign Fly For Fortune - KLM
Advertiser KLM
Brand KLM Royal Dutch Airlines
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