Award Winners
Integrated Marketing Communications European Awards (formerly PMC Awards) / IMC European Awards
organized by Integrated Marketing Communications Council of Europe
- 152 Blvd. Brand Whitlock
- Bruxelles, 1200, Belgium
- Phone: 02 740 07 10
- Fax: 02 740 07 17
- Website: www.imceuropeanawards.com
- Award Type: Effectiveness Award
The Integrated Marketing Communications of Europe Awards aims to reward Europe's best campaigns which have met the following criteria:
- Creativity in communication and media usage
- Innovation
- Relevancy of the offer in view of the market situation/circumstances
- Results
The IMC Jury consists of Promotional Marketing Council Country Representatives from: Austria, Belgium, France, Germany, Greece, Ireland, Italy, The Netherlands, Spain, and United Kingdom. The judging for the main categories is based on four components: - Creative Execution,
- Suitability or Relevance of Task
- Originality
- Results.
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- Creativity in communication and media usage
- Innovation
- Relevancy of the offer in view of the market situation/circumstances
- Results
The IMC Jury consists of Promotional Marketing Council Country Representatives from: Austria, Belgium, France, Germany, Greece, Ireland, Italy, The Netherlands, Spain, and United Kingdom. The judging for the main categories is based on four components: - Creative Execution,
- Suitability or Relevance of Task
- Originality
- Results.
IMC European Awards 2008
Rexona Girl - "Rexona knows what makes you sweat" - Lowe Brussels
| Title | "Rexona knows what makes you sweat" |
| Agency | Lowe Brussels |
| City | Hoeilaart |
| Campaign | Rexona knows what makes you sweat |
| Advertiser | Unilever |
| Brand | Rexona Girl |
|
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| |
| Business Sector | Subscribers Only |
| Language | Français |
| Media Type | Television |
| Length | 20 seconds |
| Market | Subscribers Only |