Award Winners

  • Award Type: Effectiveness Award
The Integrated Marketing Communications of Europe Awards aims to reward Europe's best campaigns which have met the following criteria:
- Creativity in communication and media usage
- Innovation
- Relevancy of the offer in view of the market situation/circumstances
- Results

The IMC Jury consists of Promotional Marketing Council Country Representatives from: Austria, Belgium, France, Germany, Greece, Ireland, Italy, The Netherlands, Spain, and United Kingdom. The judging for the main categories is based on four components: - Creative Execution,
- Suitability or Relevance of Task
- Originality
- Results.
Go back to list of all award shows

IMC European Awards 2008


  • THE WINNERS
Silver
Title:Speakercrates POS
Brand:Heineken
Agency: De Combinatie van Factoren
Category:
  • Integrated Communication
Silver
Title:Reverse Lottery
Brand:Orange Babies
Agency: Ogilvy & Mather
Category:
  • Cause or Charity/Non-profit Marketing
Silver
Title:Rexona knows what makes you sweat
Brand:Rexona Girl
Agency: Lowe Brussels
Category:
  • Integrated Communication
Silver
Title:John Smith's People Race
Brand:John Smith's
Agency: Steam UK
Category:
  • Innovative Idea or Concept
  • Sponsorship/Joint Effort/Tie-In
Silver
Title:Club Beertender
Brand:Heineken
Agency: De Combinatie van Factoren
Category:
  • Direct 1:1 Communication
  • Loyalty & long-term umbrella campaigns
Silver
Title:Millionaire the film
Brand:Lotto
Agency: Redurban
Category:
  • Innovative Idea or Concept
Silver
Title:Sidewalk Chalk Project
Brand:Mobile School
Agency: De Visscher & Van Nevel
Category:
  • B2B
Silver
Title:Duvet Days Experiential
Brand:Intel & Ikea
Agency: Bray Leino
Category:
  • Innovative Idea or Concept
Silver
Title:Only for 18 Years and older...
Brand:Takecarenow!
Agency: Downtown Action Marketing
Category:
  • Digital Communication
Silver
Title:Oyster iTunes
Brand:Transport for London
Agency: Chemistry Communications
Category:
  • Brand-Building
Silver
Title:Recapture the hearts of the people
Brand:KPN Business Market
Agency: N=5
Category:
  • B2B
Silver
Title:This winter season the Dutch are yodeling
Brand:McDonald's
Agency: TBWA\Neboko
Category:
  • Retail or Trade Marketing
Silver
Title:Dance like no one's watching
Brand:Absolut
Agency: Multiply UK
Category:
  • Event Marketing
Bronze
Title:Come Meet The Other Mini
Brand:Mini
Agency: McConnells Advertising Service Ltd
Category:
  • Integrated Communication
Bronze
Title:Year of the Rear
Brand:Mini
Agency: McConnells Advertising Service Ltd
Category:
  • Integrated Communication
Bronze
Title:A Blind Call
Brand:Ligue Braille
Agency: Duval Guillaume
Category:
  • Innovative Idea or Concept
Bronze
Title:A Blind Call Campaign
Brand:Ligue Braille
Agency: Duval Guillaume
Category:
  • Innovative Idea or Concept
Bronze
Title:10 Millions Britons
Brand:Lucozade
Agency: HeyHuman
Category:
  • Brand-Building
Bronze
Title:10 Millions Britons
Brand:Lucozade
Agency: HeyHuman
Category:
  • Brand-Building
Bronze
Title:How Oh! - Take out
Brand:ÖBB Summerticket
Agency: PKP proximity
Category:
  • Integrated Communication