Award Winners
- Award Type: Effectiveness Award
The Integrated Marketing Communications of Europe Awards aims to reward Europe's best campaigns which have met the following criteria:
- Creativity in communication and media usage
- Innovation
- Relevancy of the offer in view of the market situation/circumstances
- Results
The IMC Jury consists of Promotional Marketing Council Country Representatives from: Austria, Belgium, France, Germany, Greece, Ireland, Italy, The Netherlands, Spain, and United Kingdom. The judging for the main categories is based on four components: - Creative Execution,
- Suitability or Relevance of Task
- Originality
- Results.
Go back to list of all award shows
- Creativity in communication and media usage
- Innovation
- Relevancy of the offer in view of the market situation/circumstances
- Results
The IMC Jury consists of Promotional Marketing Council Country Representatives from: Austria, Belgium, France, Germany, Greece, Ireland, Italy, The Netherlands, Spain, and United Kingdom. The judging for the main categories is based on four components: - Creative Execution,
- Suitability or Relevance of Task
- Originality
- Results.
IMC European Awards
BP Freebees - "BP Championship Precision Pumping" - Ogilvy & Mather
- Ogilvy & Mather
- Netherlands
- BP Championship Precision Pumping
| Title | "BP Championship Precision Pumping" |
| Agency | Ogilvy & Mather |
| City | Amsterdam |
| Campaign | BP Championship Precision Pumping |
| Advertiser | BP p.l.c. |
| Brand | BP Freebees |
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| Business Sector | Subscribers Only |
| Media Type | Case Study |
