Award Winners

  • Award Type: Creative Award
The International Advertising Association launches for the first time in 2008 a worldwide Award to recognize the role of Socially Responsible Communications.
The award is focusing on how the advertising community is addressing Environmental and Social Responsibility issues in Communications. It will demonstrate and stimulate the advertising industry’s commitment to responsible communications and show the powerful contribution of our community towards those issues worldwide.

1. The competition is open to all entities involved in marketing, advertising and communications - advertisers, agencies, production companies - as well as public service, institutions, non-governmental organizations (NGOs) and charities.
2. Entries are exclusively open to advertisements in the area of sustainable development, social responsibility or social issues such as environment, social and other issues such as food and health.

The winners will also be part of the ACT Responsible world exhibition tour
Go back to list of all award shows

IAA Responsibility Award


Dr Dawson for Parents Against Eating Disorders - "Scary Tale" - Abbott Mead Vickers BBDO

Title "Scary Tale"
Agency Abbott Mead Vickers BBDO
Campaign scary tale- NEDA
Advertiser National Eating Disorders Association
Brand Dr Dawson for Parents Against Eating Disorders
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Date of First Broadcast/PublicationSubscribers Only
ProductSubscribers Only
Business SectorSubscribers Only
ProblemSubscribers Only
PhilosophySubscribers Only
ResultSubscribers Only
Media Type Television & Cinema
Length90 seconds
More InformationSubscribers Only
Production Company ..M Subscribers Only
Creative Director P..l B....er Subscribers Only
Art Director Mr. Ron Brown
Copywriter T..y S...ng Subscribers Only
Copywriter H...n D....ng Subscribers Only
Director Mr. Niall Downing
Director H...n D....ng Subscribers Only
Production Company Producer N..K C...B Subscribers Only
Agency Producer Ms. Yvonne Chalkley