Award Winners

  • Award Type: Creative Award
The International Advertising Association launches for the first time in 2008 a worldwide Award to recognize the role of Socially Responsible Communications.
The award is focusing on how the advertising community is addressing Environmental and Social Responsibility issues in Communications. It will demonstrate and stimulate the advertising industry’s commitment to responsible communications and show the powerful contribution of our community towards those issues worldwide.

1. The competition is open to all entities involved in marketing, advertising and communications - advertisers, agencies, production companies - as well as public service, institutions, non-governmental organizations (NGOs) and charities.
2. Entries are exclusively open to advertisements in the area of sustainable development, social responsibility or social issues such as environment, social and other issues such as food and health.

The winners will also be part of the ACT Responsible world exhibition tour
Go back to list of all award shows

IAA Responsibility Award


Greenpeace - "Breathe" - Publicis Mojo Auckland

Title "Breathe"
Agency Publicis Mojo Auckland
Campaign Breathe
Advertiser Greenpeace
Brand Greenpeace
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ProductSubscribers Only
Business SectorSubscribers Only
LanguageEnglish
ProblemSubscribers Only
StorySubscribers Only
PhilosophySubscribers Only
ResultSubscribers Only
Media Type Television
Length90 seconds
Creative Director L....en Mc.....on Subscribers Only
Creative Director N..k Wo......ton Subscribers Only
Copywriter Mr. Lachlan McPherson
Copywriter N..k Wo......ton Subscribers Only
Agency Producer C...y E..e Subscribers Only
Agency Producer Mrs. Jodie Hari