In 2000, Euro RSCG Worldwide (now Havas Worldwide) launched an agencywide contest to foster and reward exemplary high-level creative thinking: the Creative Business Idea Awards. Each year, the jury is composed of top strategic, media, and creative thinkers from within and beyond the agency network. For over a decade, Creative Business Ideas have been the mantra, mission, and mark of distinction for Euro RSCG Worldwide. They are our obsession—and the promise we make to clients across the globe.
What exactly are Creative Business Ideas? They are brilliant ideas that transform brands, transcend media, and drive profitable growth for our clients. They are ideas that very often do not change simply how consumers view a company but how a company views itself, removing internal constraints and offering the business new spaces in which to explore and grow.
Creative Business Ideas
Pepsico - "Transform Your Patch" - Arnold KLP
|Title||"Transform Your Patch"|
|Campaign||Transform Your Patch|
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|Business Sector||Subscribers Only|
|Media Type||Case Study|