Award Winners

  • Discipline: Advertising / Full Service / Integrated
  • Award Type: Creative Award
It is considered the most important and famous international competition for creative work in the world of advertising.

Each year, more than 9,000 representatives from advertising and its related industries meet to recognize and award the most creative ads in all major media. The Cannes Lions recognize creativity, innovation and excellence through TV, Print, Outdoor, Online Advertising and Websites in the art of reaching the right target audience.

In complement, Cannes pays tribute to media experts from all over the world who often play a decisive role in the success of a campaign.
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Cannes Lions 2008

Direct Agency of the Year: Shackleton, Madrid / Media Agency of the Year: Forsman & Bodenfors, Gothenburg / Interactive Agency of the Year: Lean Mean Fighting Machine, London / Agency of the Year: BBDO, New York / Network of the Year: BBDO / Palme d'Or: MJZ, USA


Aquafresh - "Aquafresh Flexigel, a new flexibility" - Grey Paris

Title "Aquafresh Flexigel, a new flexibility"
Title (original language) "Une nouvelle flexibilité"
Agency Grey Paris
City Paris
Campaign Flexigel - Aquafresh
Advertiser GlaxoSmithKline
Brand Aquafresh
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Media Type Print
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Creative Director Subscribers Only
Art Director Subscribers Only
Copywriter Mr. Yannick Savioz
Director of Photography Subscribers Only
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Others La Souris sur le Gâteau