- Discipline: Advertising / Full Service / Integrated
- Award Type: Creative Award
Each year, more than 9,000 representatives from advertising and its related industries meet to recognize and award the most creative ads in all major media. The Cannes Lions recognize creativity, innovation and excellence through TV, Print, Outdoor, Online Advertising and Websites in the art of reaching the right target audience.
In complement, Cannes pays tribute to media experts from all over the world who often play a decisive role in the success of a campaign.
Cannes Lions 2008
Direct Agency of the Year: Shackleton, Madrid / Media Agency of the Year: Forsman & Bodenfors, Gothenburg / Interactive Agency of the Year: Lean Mean Fighting Machine, London / Agency of the Year: BBDO, New York / Network of the Year: BBDO / Palme d'Or: MJZ, USA
Aquafresh - "Aquafresh Flexigel, a new flexibility" - Grey Paris
|Title||"Aquafresh Flexigel, a new flexibility"|
|Title (original language)||"Une nouvelle flexibilité"|
|Campaign||Flexigel - Aquafresh|
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|Business Sector||Subscribers Only|
|Creative Director||Subscribers Only|
|Art Director||Subscribers Only|
|Copywriter||Mr. Yannick Savioz|
|Director of Photography||Subscribers Only|
|Art Buyer||Subscribers Only|
|Others||La Souris sur le Gâteau|