A new kind of Weatherman

Partner with a successful TV program to raise awareness about homeless people

Saatchi & Saatchi Berlin office is at the origin of a campaign which has spread through Europe to raise awareness about Homeless issue during the cold winter. In each participating country, the Saatchi & Saatchi office has partnered with an association to help them to collect funds through a special TV operation. Real people living on the streets have replace the weatherman and present the cold and rainy weather through the eyes of an homeless people. This touching testimonial in one of the most viewed TV show encourages people to donate to the local association
TitleDays of Hope
Agency
Campaign Days of Hope
Advertiser Samusocial, Diakonie, Spravedlivaya Pomosch, Shelter, PCK
Brand Samusocial

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
PhilosophySubscribers Only
Media Type Television
Length
Executive Creative Director O...er K....ta Subscribers Only