Abracadabra & the digital billboad is hijacked

Create surprise & curiosity

At the occasion of Quebec City Magic Festival, LG2 agency has created an outdoor digital campaign where people could experience magic. Indeed the digital screens were situated along a street and linked to cameras. So people could imagine being filmed. But two screens were rigged and some of the passers-by seem to have disappeared. It helped to attract people and create curiosity among the event.
TitleThe Disappearance
Agency
Campaign Quebec City Magic Festival
Advertiser Quebec City Magic Festival
Brand Quebec City Magic Festival

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Outdoor/Out of Home
Production Company N..a F...s Subscribers Only
Creative Director ..c D....lt Subscribers Only
Art Director
Copywriter ..c D....lt Subscribers Only
Copywriter An......Anne H...é Subscribers Only
Copywriter
Director D...d P...in Subscribers Only
Producer D....ik Be....eu Subscribers Only
Agency Producer
Account Manager ..e B....er Subscribers Only
Account Manager S...ie L....ur Subscribers Only
Illustrator