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Add-on for real life

A big idea that could live a life of its own

Ikea wanted to launch a new version of its catalogue for tablets among the Norwegian public. Unfortunately, during the winter with mittens or gloves, you can’t use touch-screens. That’s why they have created a useful add-on to create the buzz: BERÖRA. It´s a sewing kit with a conductive thread to sew into the index finger of your gloves. This will make your gloves work on a touch-screen. The whole stock was ordered with the catalogue very quickly
TitleThe Beröra Mitten Kit
Agency
Campaign The Beröra Mitten Kit
Advertiser IKEA
Brand Ikea

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