Mömax the Austrian & German Furniture retail chain wanted to promote its new online store through an online traditional campaign. The target group was not easily reachable with banner ads, so the agency created a special ad-blocker that would instead promote Mömax. The newly created “Bannercurtain” app was created and spread via email and social networks. Once set up, it would hide the banners on each site with different Mömax curtains with a a link to Mömax online store