Challenge a champion as if you were IRL

A participating device to promote the sponsorship of NYC Marathon by Asics

At the occasion of New York latest Marathon, Asics has decided to challenge the passers-by to win an Olympic Marathoner (Ryan Hall) on 60 feet only with a life-sized giant digital screens in the subway passage. At the end of the hallway, they were confronted to a simple question, can you succeed to do that during the length of a whole marathon.
TitleRun With Ryan
Agency
Campaign Run With Ryan
Advertiser ASICS Corporation
Brand Asics

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Business SectorSubscribers Only
Media Type Outdoor/Out of Home
Art Director K...n L...ns Subscribers Only
Chief Creative Officer J..n V...o Subscribers Only
Copywriter