Day & Night Message

Enlightening of the anorexia issue

Fashion is a sector where eating disorders happen even if they are often not easy to detect. For its 25th anniversary, ANEB has decided to raise awareness about it in a two-step campaign: a billboard of a young girl, dressed with a loose tunic. But when the night comes, the backlight reveals a scrawny silhouette.
TitleFashion is Everywhere. So Is Anorexia
Title (original language)La mode est partout. L'anorexie aussi
Campaign Fashion is Everywhere. So is Anorexia
Advertiser Ass. québécoise d'aide aux anorexique & boulimique
Brand ANEB

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Outdoor/Out of Home
Art Director S...e Subscribers Only
Concept S...e Subscribers Only