Digital Synchronised Outdoor

Live Experience Control

In a big train station, the National Centre for Domestic Violence and JWT London have coordinated and used JC Decaux digital outdoor network to raise awareness about domestic abuses and to urge people not to be a silent witness. How did it work? The outdoor feature a woman who lives an abusive domestic situation, with a call for action. Using their smartphones, the participants are able to control the man in dragging him away from the woman on to the other billboards. When they are separated, the screens synchronise and show the same message incitating people to intervene.
TitleDrag Him Away
Agency
Production Company
Campaign Drag Him Away
Advertiser National Centre for Domestic Violence
Brand NCDV

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
LanguageEnglish
StorySubscribers Only
Media Type Outdoor/Out of Home
Creative Team H..h T..d Subscribers Only
Creative Team A..m S....es Subscribers Only

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· DA&D – Yellow Pencil in Entertainment – HSBC – Living River 
· Cannes – Bronze Lion in Radio – Nestle – Christmas Break 
· Cannes – Bronze Lion in Radio – Bayer – You on a good day 
· Cannes – Bronze Lion in Outdoor, Press – Johnson & Johnson – Objects 
· Eurobest – Silver in Health – IFAW – Pups
· Local Choice – Gold in Press, Outdoor – Nestle – Bond
· Clio Awards – Bronze Clio in Film – Shell – Shapeshifter
· Euro Effie – Silver in Creative Effectiveness – Kenco – Coffee vs. Gangs
· LIAA – Bronze LIA in Entertainment, Design – HSBC – A Living River        
· LIAA – Bronze LIA in Radio – Bayer – Late Train

Latest News

Berocca looks to energise the nation with the launch of ‘Roccy’ – a body popping chameleon who embodies the thrill of feeling at your best

J. Walter Thompson London and Berocca introduce ‘Roccy’, a chameleon who body pops to Panjabi MC, in brand new through-the-line campaign that aims to get the UK energised this spring.

Berocca is spending £3m to communicate how Berocca can help energise your day to help combat tiredness and fatigue** of which 66% of UK consumers currently identify as their #1 health concern.2 Roccy personifies energy and brings with him an entertaining, vibrant and charismatic personality back to the brand.

The TV ad by J. Walter Thompson London and directed by Diarmid Harrison Murray at MPC Creative shows a chameleon dancing to the sound of Panjabi MC – bringing to life the thrill of feeling energised* that vitamin B1 and B2 in Berocca delivers.

Director Diarmid has worked with VFX artists from MPC, the studio behind the CGI on Oscar-winning film The Jungle Book and the 2016 WWF Christmas ad.

Paul Rizzello, Creative Director at J. Walter Thompson London said: "We wanted to articulate that feeling you get when you’re at the top of your game. And sometimes the best way to express a simple human truth is by doing it without people.” 

The new creative, which launches on Friday 17 March, will run simultaneously across TV supported by a comprehensive VOD strategy to maximise the potential reach. In addition, the campaign will also encompass OOH, DOOH shopper, PR, digital, and social media, targeting those on their daily commute.  The OOH will take the form of digital 6 sheets and Tube cards.

A new look website will provide nutritional and lifestyle content to help consumers #BeMoreBerocca