Digital Synchronised Outdoor

Live Experience Control

In a big train station, the National Centre for Domestic Violence and JWT London have coordinated and used JC Decaux digital outdoor network to raise awareness about domestic abuses and to urge people not to be a silent witness. How did it work? The outdoor feature a woman who lives an abusive domestic situation, with a call for action. Using their smartphones, the participants are able to control the man in dragging him away from the woman on to the other billboards. When they are separated, the screens synchronise and show the same message incitating people to intervene.
TitleDrag Him Away
Production Company
Campaign Drag Him Away
Advertiser National Centre for Domestic Violence
Brand NCDV

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Media Type Outdoor/Out of Home
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J. Walter Thompson London wins WWF-UK Tiger Campaign

J. Walter Thompson London has scooped WWF-UK’s tiger campaign to help protect one of the world’s most iconic species. WWF-UK’s tiger campaign, set to launch in November, is part of a wider global initiative to double the number of tigers in the wild by 2022 – the most ambitious tiger conservation goal yet. The agency will now be briefed with delivering a comprehensive TV, press, digital and direct mail campaign designed to raise funds. James Whitehead, Joint CEO at J. Walter Thompson London, said: “We’re at a point where global tiger numbers are increasing for the first time in conservation history. But we still have a long way to go before their future is secure. We’re delighted to be able to work on such an ambitious project and help protect the future of this iconic species.” Kerry Blackstock, Director of Public Fundraising at WWF-UK, said: “We’re extremely excited about working with JWT on this vital campaign. Their strategy and creative work were just what we were looking for and the campaign fits perfectly into our overall brand positioning.”