Drown the world, litterally

Experience in a movie theater

Even if people are generally aware of climate change critical issue, they don’t take action because it doesn’t hit close to their home. That’s why Friends of Earth and JWT Hong Kong have decided to make people “experience” it. Instead of movie trailers, in a movie theater, people have been confronted to sound of flooding and water level rising all around them projected on the wall. Then, balloon sharks and fishes have been swimming around them. It end with a message to invite people to consume low carbon products
TitleDrown The World
Agency
Campaign Drown The World
Advertiser Friends Of The Earth
Brand Friends of the Earth

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