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Guerrilla Marketing and Sea Life

Curious invaders in shopping malls and public areas

A Sea Life Aquarium has recently opened in Frankfurt. The idea was to make people aware of the recent opening in Frankfurt. It has been decided to use an “ambassador” in areas and spaces visited by families. Shark and fish balloons, filled with helium and controlled remotely have been released in shopping malls, restaurants (etc) creating the impression that the public was in an aquarium, as a part of the underwater world. The “Flying Fishes” were accompanied by promotion teams which handed out flyers and vouchers with discounted admision fees for the Sealife Aquarium.
TitleFlying Sharks
Agency
Campaign Flying Sharks
Advertiser Frankfurt Aquarium
Brand Frankfurt Sea Life Aquarium

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Creative Director Ha......rgen K....rer Subscribers Only
Art Director H...e K...ss Subscribers Only
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Copywriter Be....in M...el Subscribers Only
Account Director C....in Bo.....er Subscribers Only
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Agency Producer G..i San........acio Subscribers Only