In Belgium more than 2,000 persons commit suicide each year. Prevention Suicide line helps people in need.
To recruit “listening ears”- Prevention suicide has decided to communicate its recruitment campaign via the web thanks to a partnership with a media website. The pre-roll video has been dedicated to a testimonial of a woman in need; who needs someone to listen to her. Either you skip the video and let the person face a "suicide" situation, or you continue viewing and help. Both ways leads to people being more aware of the problem and the possibilities available that one can do to help.