You could pick up more than your groceries when you visit the supermarket. Tests have shown that the handles of shopping carts are swarming with germs. In Dubai, Lifebuoy and Geometry Global came to the rescue with an on-ground activation awareness programme. They created a handy doughnut-shaped gadget that slides along the shopping cart handle, instantly sanitizing it. On the one hand this enabled healthier shopping, killing 99% of germs with one swipe, and on the other it raised awareness of Lifebuoy’s sanitizer gel.
Title | Handle on Hygiene |
Agency | Geometry Global |
Campaign | Handle on Hygiene |
Advertiser | Unilever |
Brand | Lifebuoy |
Date of First Broadcast/Publication | Subscribers Only |
Business Sector | Subscribers Only |
Media Type | Promotion & Event |
Length | |
Advertising Manager | B..a U..l Subscribers Only |
Advertising Manager | Z..a Go.....eva Subscribers Only |
Executive Creative Director | ..n K...ht Subscribers Only |
Art Director | Ch.....an L....do Subscribers Only |
Art Director | L...n Al....on Subscribers Only |
Designer | Ch.....an L....do Subscribers Only |
Designer | C...in ..i S...u Y..g Subscribers Only |
Designer | V..o F....ri Subscribers Only |
Copywriter | Ch.....an L....do Subscribers Only |
Account Director | A..a S...t Subscribers Only |
Client Supervisor | S...r K...r Subscribers Only |
Client Supervisor | ..y S..y Subscribers Only |
Client Supervisor | O..r B...r Subscribers Only |
Account Manager | D...a H...bi Subscribers Only |
Account Executive | S...ie W....ey Subscribers Only |
Account Executive | Ca....ne A...a Subscribers Only |
Production Company | A....my F...s Subscribers Only |
Production Company Producer | J...an K...ht Ki....in Subscribers Only |
Director of Photography (DOP) | J..n Ce....as Subscribers Only |
3D Graphics | G....an N..i Subscribers Only |
Worldwide Chief Creative Officer | T..m K..i M..g Subscribers Only |