Lifebuoy campaign cleans up shopping

by Maud Largeaud , AdForum

You could pick up more than your groceries when you visit the supermarket. Tests have shown that the handles of shopping carts are swarming with germs. In Dubai, Lifebuoy and Geometry Global came to the rescue with an on-ground activation awareness programme. They created a handy doughnut-shaped gadget that slides along the shopping cart handle, instantly sanitizing it. On the one hand this enabled healthier shopping, killing 99% of germs with one swipe, and on the other it raised awareness of Lifebuoy’s sanitizer gel.

TitleHandle on Hygiene
Agency
Campaign Handle on Hygiene
Advertiser Unilever
Brand Lifebuoy

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Promotion & Event
Length
Advertising Manager B..a U..l Subscribers Only
Advertising Manager Z..a Go.....eva Subscribers Only
Executive Creative Director ..n K...ht Subscribers Only
Art Director Ch.....an L....do Subscribers Only
Art Director L...n Al....on Subscribers Only
Designer Ch.....an L....do Subscribers Only
Designer C...in ..i S...u Y..g Subscribers Only
Designer V..o F....ri Subscribers Only
Copywriter Ch.....an L....do Subscribers Only
Account Director A..a S...t Subscribers Only
Client Supervisor S...r K...r Subscribers Only
Client Supervisor ..y S..y Subscribers Only
Client Supervisor O..r B...r Subscribers Only
Account Manager D...a H...bi Subscribers Only
Account Executive S...ie W....ey Subscribers Only
Account Executive Ca....ne A...a Subscribers Only
Production Company A....my F...s Subscribers Only
Production Company Producer J...an K...ht Ki....in Subscribers Only
Director of Photography (DOP) J..n Ce....as Subscribers Only
3D Graphics G....an N..i Subscribers Only
Worldwide Chief Creative Officer T..m K..i M..g Subscribers Only