Outdoor Billboard as a Product Demo

Street couponing

Baldwin& Burt’s Bee have created a two-step billboard to show the incredible effect of their new hydration product. How does it work. The billboard is set up with coupons showing a dry a flaky skin face. Time after time, people and passers-by (curious and attracted by an incentive message) remove the discount coupons to make finally appear a new face with a perfect skin.
TitleA Natural Before After
Agency
Campaign A Natural Before After
Advertiser Burt's Bees, Inc.
Brand Burt's Bees

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
LanguageEnglish
StorySubscribers Only
Media Type Poster