Punchy ad for Ipad

Adapt the message to the functionalities of the device

! of 4 women in Germany is a victim of domestic violences: The association bff-Frauen gegen Gewalt wanted to raise awareness about this issue. It partenered with the German edition of Vogue to create an interactive and impacting ad for its Ipad edition. If you look at the portrait of a beautiful woman and touch the screen to move it, she is punched and hurt. You finally discover the message about domestic violence
TitleBeating Facts
Campaign Beating Facts
Advertiser bff Frauen-Gegen-Gewalt
Brand bff Frauen-Gegen-Gewalt

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Business SectorSubscribers Only
Media Type Digital