Click here to continue to AdForum

Second-live Caps

Coca-Cola gives your empty bottles a second life

Coca-Cola Recycling is one of the responsible initiatives launched to create “positive changes” in the communities. Ogilvy & Mather China has offered a playful way of re-using the Coca-Cola Bottles in creating a set of special caps. These caps were offered in buying the soft drinks and gave kids the opportunity to transform their empty Coke bottles into water guns, paintbrushes and for adults into pencil sharpener or sprays… Launched with success in Viet-Nam, the campaign is set to be launched around Asia.
Title2nd Lives
Campaign 2nd Lives
Advertiser Coca-Cola Company
Brand Coca-Cola

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
TaglineSubscribers Only
StorySubscribers Only
PhilosophySubscribers Only
ProblemSubscribers Only
ResultSubscribers Only
Media Type Case Study
Creative Director F..k Subscribers Only
Creative Director J...i Ram......nan Subscribers Only
Creative Director
Creative Director .u Subscribers Only
Art Director ..e Subscribers Only
Art Director
Art Director .u Subscribers Only
Art Director ..n .e Subscribers Only
Director A...ew Subscribers Only
Director A...ew St.....on Subscribers Only
Producer J..f W..g Subscribers Only
Producer ..n .a Subscribers Only
Producer .u Subscribers Only
Producer G...on Subscribers Only
Account Manager ..a W..g Subscribers Only
Account Manager C..y Subscribers Only
Account Manager
Account Manager A...ea ..n Subscribers Only
Account Manager I..s Z..u Subscribers Only
Account Manager
Editor .u Subscribers Only
Photographer ..u Subscribers Only
Designer ..h Subscribers Only
Advertising Manager T...y .u Subscribers Only
Advertising Manager
Advertising Manager E..c C...g Subscribers Only
Film manager W...ei H...o Subscribers Only