| Title | Burning Billboard |
| Agency | Saatchi & Saatchi New Zealand |
| Campaign | The Way It Should Be |
| Advertiser | NZ Sealord |
| Brand | Sealord |
| Date of First Broadcast/Publication | Subscribers Only |
| Product | Subscribers Only |
| Business Sector | Subscribers Only |
| Tagline | Subscribers Only |
| Media Type | Billboard |
| Length | |
| Production Company | Gorgeous Enterprises |
| Advertising Manager | M....sa S....ns Subscribers Only |
| Advertising Manager | S...h Sa....al Subscribers Only |
| Executive Creative Director | A....io N...s Subscribers Only |
| Creative Group Head | C..y Be.....ger Subscribers Only |
| Creative Group Head | M..t S....rs Subscribers Only |
| Agency Producer | A..a K....dy Subscribers Only |
| Designer | ..b F...n Subscribers Only |
| Account Planner | S...h Ho....ts Subscribers Only |
| Business Director | S....ey W...or Subscribers Only |
| Account Director | K...a G...n Subscribers Only |
| Director | R...n W..b Subscribers Only |
| Executive Producer | E...na Mo....an Subscribers Only |
| Director of Photography (DOP) | K..t B....er Subscribers Only |
| Editor | ..c B...r Subscribers Only |
| Sound Design Company | Fr....in R..d Subscribers Only |
| Media Agency | S....om Me.....st Subscribers Only |
| Media Director | M..t ..m Subscribers Only |
| Media Director | J...e J...s Subscribers Only |
Smoking Outdoor
The seafood brand Sealord promoted its smoked salmon with an original stunt: a billboard has been turned into a big-size demo of their production process. The two champions of the company Joe and Gav literally burnt logs to smoke salmon on a giant billboard to show how their smoked salmon is traditionally handmade by Sealord. The operation has been filmed and then broadcast to promote Sealord brand around New Zealand.