To launch a new sort of flashlight, it has been decided to create a new sort of ad in a specific publication (security magazine). Instead of doing a traditional ad, the agency took over the entire magazine and transformed it into a personal flashlight. The idea is: using LED and two batteries, every time the magazine is rolled, this support is transformed into a flashlight. This magazine then becomes a personal flashlight in the hands of every reader.
Title | The Flashlight Ad |
Agency | Publicis Worldwide |
Campaign | The Flashlight Ad |
Advertiser | Fenix Flashlights |
Brand | Fenix Flashlights |
Date of First Broadcast/Publication | Subscribers Only |
Business Sector | Subscribers Only |
Media Type | Case Study |
Length |