Click here to continue to AdForum
×

Train timetable transformed into McDonald's promotion

Waiting a train is not so boring anymore

McDonald’s gave an aim to DDB Warsaw: attract traffic and waiting passengers to the restaurant nearby the Central Train Station. A new kind of timetable has been set showing the next departing trains, but not with the associated hours, but with McDonald’s products you would have the time to order and eat before the train leaves the station. It succeeded to attract 4000 extra customers to the restaurant during the first month of the operation
TitleHamburger Timetable (film)
Agency
Campaign Hamburger Timetable
Advertiser McDonald's
Brand McDonald's

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Business SectorSubscribers Only
PhilosophySubscribers Only
Media Type Case Study
Length
Creative Director M...ej Wa....ra Subscribers Only
Creative Director Z....na Duch..........bczak Subscribers Only
Art Director
Copywriter M....sz K....ek Subscribers Only