| Title | Drive Alive 3D |
| Agency | TBWA\Hunt\Lascaris Johannesburg |
| Campaign | Drive Alive 3D |
| Advertiser | Drive Alive |
| Brand | Drive Alive |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Philosophy | Subscribers Only |
| Problem | Subscribers Only |
| Result | Subscribers Only |
| Media Type | Cinema |
| Market | Subscribers Only |
| Executive Creative Director | M....ew B...k Subscribers Only |
| Executive Creative Director | D...n St.....on Subscribers Only |
| Producer | O...te .e N....ga Subscribers Only |
| Producer | A....la B...y Subscribers Only |
| Director | N..k Y...g Subscribers Only |
| Director | ..m Al.....dri Subscribers Only |
| Post Production | A....ny ..w Subscribers Only |
| Sound Design Company | P...r C....ll Subscribers Only |
| Agency Producer | S...ra G...s Subscribers Only |
| Copywriter | J...d O...nd Subscribers Only |
| Creative Director | J...in W...ht Subscribers Only |
| Creative / Art Direction | B...n F...er Subscribers Only |
| Executive Creative Director | A..m L....ey Subscribers Only |
Trick the public with 3D Technology
TBWA\Hunt\Lascaris in Johannesburg has created an innovative anti-drunk driving cinema commercial. The idea was to educate people and not to shock or condemn them. The spectators are tricked by 3D technology. Before the film, they show a commercial which stays blurred despite of the 3D glasses showing that your vision is impaired as soon as you drink and drive.