Phone: (+44) 2057710415
Since 2000 Stuart has worked within the Agency Management and Selection category and created The Observatory in 2006 (now Roth Observatory International). He has a wealth of domestic and international experience.
He started his career on the Client side with Goodyear Tyre and International Paints and entered the ad industry as a writer before moving into account handling and then planning.
He formed WSP, working on such clients as Oral-B, Gillette, Bacardi-Martini and Loctite Adhesives. After its successful sale in ’87 ran Pocock & Co., an integrated Agency, before moving into this arena.
Stuart has advised Allianz, Tesco, Arla, Samsung, – and others – on their Agency Management needs.
He lectures for ISBA on several topics including Best Practice Agency Compensation.
Phone: (+44) 2075710415
Lucinda has worked extensively across the Search and Selection, Roster Management, Relationship and Fee/ Contractual disciplines since 2002, and co-founded The Observatory International in 2006 (now Roth Observatory International since November 2013).
She has accrued a bank of both domestic and international client experience in that time having advised Ferrero, KFC (Yum! Restaurants), Network Rail, Shop Direct Group, Matalan and Land Securities – and others – on their Agency Search and Management needs.
She graduated in the early 90s with an honours degree and worked agency-side in account management.
Roles have encompassed classic above-the-line and integrated experience, as well as a foray into brand consultancy. She has headed account teams for Grey and HHCL, and worked on brands spanning numerous market sectors.
Lucinda also chairs the Management Consultancy Association’s (MCA) International Policy Working Group.
Phone: (+44) 020 7571 0415
Christine is experienced in a broad range of marketing disciplines, and now specialises in digital marketing. With over twenty years in international and national marketing roles in the automotive sector Christine combines extensive client side insight with more recent agency and consultancy experience.
Responsible for marketing communications at Jaguar Land Rover, Christine has deep insight into agency management and the search and selection process from a client perspective. She has worked with a broad spectrum of agencies both ATL and BTL, including film production, publishing and digital.
As well as consulting, Christine runs training programmes in digital marketing.
She received her MBA from the University of Warwick.
Florence started her career in France working for the retailer AUCHAN. She then moved to the Financial services industry joining Galeries Lafayette card, working in both France and in Italy in various Business Management positions. In 2000 she joined RENAULT, as Head of European Internet and CRM, and in 2003, was promoted to Head of European Advertising, where she handled the relationship with Publicis and Carat, dealing with more than 20 TVC productions, and optimised the ways of working.
She has run her own marketing efficiency practice in France working for large advertisers such as Nestlé, Total, Yves Rocher for 7 years before joining Roth Observatory London.
As well being an expert in Marketing Efficiency, Marketing Organizations and Marketing Automation, Florence is the author of 2 books “Just In Time Communication” published in April 2014 and “Advertiser: Connecting strategic marketing with the consumer” published in 2012.
Florence speaks fluent French, English, Italian, reasonable Spanish.
Phone: (+44) 917.701.6563
For over 25 years, Dick Roth has been advising the executives of some of America’s largest corporations on critical marketing and communications decisions. In 2007 he co-founded Roth Observatory International to deliver clients with industry best practice, seamlessly executed worldwide.
During his 12 years’ at Scali McCabe Sloves, he was part of the core management team that built the company from a creative boutique into a respected worldwide agency. As Executive Vice President, he was responsible for the agency’s marketing and account services.
Dick began his career in market research and new product development at General Foods before joining Grey Advertising, where he managed Procter & Gamble and General Foods businesses in the U.S. and Europe.
Dick has a BA from Dartmouth University and an MBA from the Dartmouth Amos Tuck School of Business Administration.
Casey began his career in Washington D.C. where he worked for the Grocery Manufacturers Association, a food and consumer goods trade association, on various public affairs campaigns.
Casey graduated magna cum laude from American University with a B.A. in International Economics and a minor in Business Administration/Marketing.
John Sealey studied in the UK and France and spent nine years working in national and international marketing roles for organisations including Burmah Castrol (now BP).
He moved to Germany in 1990 and switched to the Agency-side in 1997, joining Scholz & Friends, one of Germany’s leading agency groups, rising to become Managing Director of the International arm developing the group’s network.
September 2008 marked the launch of The Observatory’s EMEA office based in Hamburg (now Roth Observatory International since November 2013).
John also has additional qualifications as a coach and organisational development consultant and specialises in the needs of the advertising & marketing community.
Phone: (+41) 44 383 70 75
Roland Sutter is an expert in the area of enduring client/agency relationships.
In 1971, Roland joined Gisler&Gisler, the then leading Swiss advertising agency which subsequently merged into the BBDO group. There, he became Client Service Director and Member of the Management Board.
Together with a business partner, he founded his own agency named Sulzer, Sutter in 1986. The new company became one of the leading independent agencies in the following decade servicing long-term clients such as Bally International, Swatch Group, BMW Switzerland, Unilever Switzerland and British American Tobacco Switzerland.
In 2010, Roland merged his agency into HESSKISSSULZERSUTTER. In 2013 he left the agency world to set up Roth Observatory International in Switzerland.
Phone: (+27) (0)82 414 5202
John began in advertising in the UK in 1966, and after a spell in brand management moved back to South Africa in 1976, joining the Ogilvy partner agency
He transferred to Ogilvy in Canada, returning again to South Africa in 1981. Between 1981 and 2009 he held the positions of MD of Ogilvy Jhb, Group MD of Leo Burnett, MD of Ogilvy Africa and CEO of GroupM, Africa
John served on the board of the Association of Advertising Agencies for sixteen years. He chaired that body as well as the Marketing Industry Trust and the Advertising Standards Authority.
Phone: (+48) 502 542 725
With 20 years in marketing Filip has extensive experience both client side and agency side. As head of client services at McCann Erikson Warsaw he worked with global brands – L’Oreal, Nestle, Coca-Cola, GM and Benckiser – and developed interesting local brands like Bols Sport Travel and WTK Soplica. As MD of Ogilvy One Poland a successful relationship with a SAP client resulted in the first Poland Cannes Bronze Lion in direct marketing category. As marketing consultant to a number of Polish companies Filip’s primary responsibilities were pitch consulting and resource optimisation. Filip joined Roth Observatory International in early 2014.
Filip believes that successful companies need great marketing. Great marketing requires great ideas. Best ideas come from great relationships between client and agency.
Phone: (+48) 22 330 87 00
After a traineeship with Shell in Oakville, Canada in 1986, and organising a first ever study tour to the People’s Republic of China in 1987, Lorenz van der Stam finished his Chemical Engineering studies as the first Dutch Chem Eng graduating in Industrial Marketing with a 6-months traineeship with the Dutch Unilever company.
His first job was on the Pampers brand in consumer marketing for Procter & Gamble in Belgium as of 1989.
As from 1992, Lorenz became one of P&G’s first Brand Managers in Poland.
From 1994 to 1996, he ran the Marketing Operations for Benckiser in the Czech and Slovak Republics, to return to Poland in 1996 to start his own Marketing Services business which he has been running ever since in most countries in the CEE (Central East European) Region.
Via BTL and direct marketing agencies, including running the worldwide expansion of a new product of a leading vodka brand, and building up major expertise in developing profitable side-businesses for Publishers, Lorenz built up a company leading the developments of in instore marketing services in Eastern Europe and beyond.
Lorenz speaks fluent Polish and has joined Roth Observatory from January 2013 as the Partner for the CEE Region, based in Warsaw, Poland.
Richard leads our consultancy’s presence across Asia Pacific having worked throughout the region for over two decades.
His deep experience in integrated marketing communications was founded with some of the world’s leading advertising agencies – JWT, Ogilvy, BBDO and DDB. As well as award-winning periods with some of the industry’s leading new wave of marketing services companies – WRC, iris, Proximity, Rapp and Tribal DDB.
Richard’s exposure to the region and expertise in the business needs of global and Asian brands, makes him an invaluable resource, and one well positioned to help marketers find, and drive exceptional ROI, from their agencies, as well as their own teams and processes.
Paul is a senior marketing professional with deep expertise in digital marketing, customer management (CRM) and direct marketing.
Originally from the UK, he has been based in Asia since 1991 and operated at the most senior regional level within two of the largest advertising agency groups – Ogilvy and JWT.Paul has had over ten years running premier digital and direct marketing businesses in Asia and has a track record of developing successful agency businesses and entrepreneurial initiatives, including M&A.
Paul is well known for his passion for the agency business and as an individual that is committed, motivated and team player.
Bill started his career with the Ogilvy PR Group in 1988 and rose through the ranks in their Singapore, Hong Kong, and China offices. His last stint with Ogilvy was as Managing Director and International Business Director at Ogilvy & Mather Advertising Malaysia in 2006.
In 1993, Bill joined Bintan Resort Management as Deputy Director of the master-planning and marketing team of Bintan Resorts in Indonesia. Bill was also Director of Brand Management at the Singapore Tourism Board where his team garnered the “Best Tourism Branding” award at the TravelWeekly (Asia) Industry Awards in 2007.
Bill is a passionate brand and communications strategist with over 20 years’ of experience in North and Southeast Asia and, over the years, has developed senior-level corporate training programmes including presentation skills, media skills, and brand management training for clients such as SWIFT, Pepsi-Cola, VP Bank and the Melium Group.
In 2011, he was appointed Lecturer for Branding, PR and Advertising at the LaSalle College of the Arts. He is also presently developing a masters and undergraduate Brand Management programme.
Satoki has over 30 years of experience in advertising and marketing, having served as COO of JWT Japan before heading up his own marketing consultancy, and also teaching as Professor of Business Administration at Meiji University in Tokyo.
He consults extensively for both local and global marketers in Japan, as well as conducting training for them.
Prior to JWT, Satoki was an executive manager at Hakuhodo Inc., Japan’s second largest advertising agency, where he headed up the company’s international M&A group.
Before taking up this position, he was a marketing planner for the agency working with a number of international clients including Coca Cola, BMW, Nestle, Shiseido, and others.
Mr. Sano also served as Marketing Director for Budweiser Japan, a joint-venture between Anheuser-Busch and Kirin Beer.
Mr. Sano received his B.A. and M.A. from International Christian University, with a major in biological and experimental psychology.